By @SimonCocking. Anders Pink, featured today, ensure you and your team stay smarter than the competition. Get briefed on any topic from competitors to industry trends. Anders Pink is live on Product Hunt, check it out here – they’d love your feedback.

Describe the company – the elevator pitch …

Too much content, too little time? Let’s fix that. We all need to stay smart every day and keep pace with the latest news, trends and developments in our sectors. But you don’t have time to check 100 sites and sources. Anders Pink makes it easier to find, curate and share the most recent and relevant content on any topic for you and your team, and share it anywhere you want to.

How are you different?

Other curation / content aggregation tools either start you with an empty feed, or you have to choose from fixed sources you can’t adjust. And usually you’re on your own. But we’re all too busy to find specific content, and too unique to settle for generic newsfeeds when we need content relevant to our sectors, clients and interests. We’re different because everyone’s needs for content are different, and we designed Anders Pink to reflect that:

  • See relevant content immediately: Login with Twitter and we’ll immediately the top news on topics you share the most about, and what’s top in your Twitter Network.
  • Complete filter control: Set up a custom briefing specific content on any topic from exactly the sources you want: sites, Twitter, RSS feeds. Get updates every few hours.
  • Team sharing: We’re smarter when we work together: Collaborate, curate and comment in private teams and communities. Share to your social networks with one click.
  • Stay smart, save time: Your feeds update every few hours: no need to check multiple sites
    Get it where you want it: use our plugins and APIs to show content in your platforms and apps

Here’s a 2 minute overview of how it all works:

Why will the company / product do well?

We think we solve a problem that everyone faces: we all want to stay smart and up to date, but we’re overwhelmed with irrelevant content. We’ve designed Anders Pink with continuous learning and better filtering in mind. Smart consumers and curators of content need control over their sources to ensure more signal and less noise. We think we’ve got an unrivalled level of control, a huge amount of sources we track every day, combined with an API that lets you export our data feeds and embed in other tools and apps – CRMs, Sites, Intranets, Learning Platforms – anywhere you want.

Where are you based?

Dublin and Brighton.

When was the company launched?

2015, we launched the app in beta in Late 2016. We’re coming out of beta and launching on May 2nd.

What have been your biggest wins to date?

We’re just coming out of beta, but our clients already include several FTSE 100 companies in the Telco, Learning and Consultancy sectors and many more globally. Over 10 Learning Platforms now use Anders Pink APIs to provide trending content for their end clients.

Some feedback from users:

“Brilliant New Tool: Anders Pink enables you to centrally curate content for your specialism and share it”.
Alex Moyle
Founder: Elevated Recruiting

“A great tool to discover, aggregate, filter, organize and share the content that your readers and learners are looking for.”
Robin Good
Curation Expert

“You could spend a ton of time searching or use Anders Pink to do the hard work for you. Curation isn’t easy, but this makes it easy.”
Donald Clark
Board Director, UfI

“Subscribe to this service. Everyone here starts their day on Anders Pink. I don’t know how we would do it without it.”
Sean Cassy, co-founder of Turbo Marketing Solutions

What type of people (market segment) are you trying to attract to your product?

  • Sales, marketing, consultancy teams – helping them quickly find and share relevant content to engage their audiences through content marketing and social selling.
  • Learning Teams – helping them curate better content for their audiences to enable continuous learning, and embed it in their platforms.
  • Professional teams – any group who has a shared interest or passion and needs regular updates – on any trend sector, custom or competitor

Tell us about your team?

We’re passionate about helping people with better content. We have experience building and scaling learning and content technology companies. We co-founded Kineo, which became the global elearning leader and sold to City & Guilds. We co-founded BuzzSumo, a SaaS content marketing product with over 300,000 users.

What are you long term plans for your product/company?

Our modest goal is to reach and support all of the professional teams who need daily updates of content to help them stay informed with less effort. We’ll constantly refine our algorithm to add more intelligent recommendations, and integrate with a wide variety of platforms to bring you relevant content in any channel.

What are your favourite tech gadgets?

The apps we use every day in our stack are

  • Slack for communication
  • Trello for product roadmap
  • Intercom for engaging with customers
  • Google Drive for sharing documents
  • Skype for webinars and calls
  • Anders Pink for content discovery (of course)…

What tech gadgets do you wish you could use to help you?

We’re always looking for better apps to help us communicate and uncover content. We’ll try any AI out there, it’s a fascinating field that’s helping us to automate more every day.

Anything else you’d like to add / we should have asked?

We think there’s a bigger mission with content curation: fighting fake news and cracking the echo chamber. We all get biased and fake news in our feeds. We want to fix that by giving you control over your sources – you should choose where you get news from. At the same time, it’s so important not to only see content from like minded people and sources you agree with. We need diversity in our social networks and feeds. By letting you choose from a range of balanced sources, we try to help you keep an open mind too.

How do people get in touch with you?
Mail us at [email protected]
We’re @anderspink on Twitter
Or sign up and get in touch here 

3 Reasons Why Content Curation Matters

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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