Coroflo, a Dublin based digital start-up which has developed a revolutionary breastfeeding assistance monitoring system and app, has been crowned the Dublin winner of the Virgin Media Business Voom Tour mini-pitch competition yesterday at TechConnect Live.  They not only collect €6,000 but will also get to meet Richard Branson to discuss their business ideas over Brunch later this year.

Coroflo has developed and patented a revolutionary nipple shield and app that aids mothers greatly in the breastfeeding process. It monitors the milk flow from mother to baby, providing accurate details of how much breast milk an infant has consumed

Six companies pitched as part of the Voom Tour festival and in true Virgin style, presented on board the Voom double decker tour Bus at the TechConnect Live show in the RDS.  A panel of judges included Toby McCartney, founder of MacRebur and winner of VOOM 2016.

The Voom Tour is the first time that Voom Pitch, the Ireland and the UK’s biggest business pitching competition, has hit the road in search of the best new business ideas. It’s designed to help the brightest and the best Irish companies to perfect their pitching ahead of the national competition in 2018. In addition, the Voom Bus offers free and exclusive 1-on-1s with leading experts such as LinkedIn, Crowdfunder, Institute of Chartered Accountants (ICAEW) and JCDecaux.

Sir Richard Branson, Virgin Group Founder, said: “The Voom Tour is seeking out brilliant entrepreneurs and ideas to help break down the barriers to business success. The aim is to help them put aside their fears and take the next steps on what could be the most significant journey of their business life. I’m looking forward to meeting the winner of the Dublin Voom Tour visit.”

Paul Farrell, Vice President of Commercial, Virgin Media Business, added: Coroflo are very impressive and an extremely worthy winner. The overall talent on show here today has been truly exceptional.  Competitions such as this couldn’t come at a better time for Irish businesses or entrepreneurs as it’s an entirely merit based programme which allows the most innovative, disruptive and original business concepts to rise to the top.”

Run by Virgin Media Business, this is the second year of VOOM in Ireland. In 2016, Irish start-up FoodCloud reached the VOOM finale with Richard Branson, finishing in a fantastic second place, securing the company €25,000, a Virgin Media Business broadband package, mentoring and brand support. The overall winner in 2016 was Bio-Bean in the ‘Grow’ section of Voom, with MacRebur taking the ‘Start-up’ gong.

The VOOM Tour is officially live and travelling across cities in Ireland and the UK and with its next stop in Belfast’s St. George’s Market on June 6th and 7th. It is designed to help the brightest and the best Irish companies to perfect their pitching ahead of the national competition in 2018.

For more information on the Voom Tour, and details on how to register to pitch a great business idea, please visit


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