Boxever appoints Chief Revenue Officer to capitalise on market demand for AI-led personalisation

Boxever, the AI-driven personalisation platform, announces its appointment of Jon Williams as Chief Revenue Officer (CRO). Williams will serve as the company’s first CRO and joins at a time of unprecedented growth.

In April, the Dublin headquartered company, which has raised $19m to date, signed partnerships with Ryanair, Europe’s number one airline, as well as Ireland’s leading bank, AIB. In July, Boxever was also singled out in Gartner’s 2019 Magic Quadrant, among the top 14 personalisation providers globally from a total 500.

In his new role, Williams is tasked with helping global brands deliver positive online consumer experiences, which translate into measurable outcomes and ROI.

“The personalisation market has limitless growth potential,” said Williams. “Demand for customer-centric, relevant online experience is no longer a need, but a must-have”. Appetite for such technology is mirrored in growth trends. A recent Warc survey of 800 global brands and agencies, revealed that martech spend has now reached an estimated $99.9bn.”

William’s experience in the martech sector spans more than two decades, much of it at Aprimo, the leading provider of technology solutions for content, operations, and performance. There, he held several positions, most recently running its non-US operations, helping major brands such as Lloyd’s Bank, Qantas, and ASOS achieve measurable growth through more engaged customer experiences. Prior to Aprimo, Jon worked at Teradata, where he was responsible for their Marketing Applications division in the UK & Ireland.

On his appointment, he said “Boxever is leading the way in using data and AI to help the world’s biggest brands deliver game-changing customer experiences that result in measurable outcomes and growth. I am very excited to join Boxever and relish the opportunity to work with such a superb team who have developed the market leading personalisation solution.”

Dave O’Flanagan, CEO of Boxever, said: “We’re absolutely delighted to welcome Jon to Boxever. He has a wealth of experience and we look forward to leveraging his insight. Our journey to date has been exceptional in terms of delivery metrics, growth, and outcomes. Jon’s experience as a trusted advisor and subject matter expert will be invaluable in helping us build upon that growth. Our success reflects the increasing demand for more relevant, personalised online experience. What is interesting is that we are witnessing increased multi-sector demand from fintech, retail, and utilities, in addition to our existing airline customer base. We are excited about the prospects this will bring.”

Boxever was founded in 2011 and is backed by venture capital firms Polaris, Frontline and Silicon Valley Bank.