One feature that did not make my top 9 list this morning for the new iOS 9 features was the new ad blocker feature that Apple is supporting. Content blocking has become a buzzword since iOS 9 was launched with people both for and against the move. Personally it is something that I am on board with and I am delighted Apple are supporting it.
‘But Mark, you have ads on your website! How will you make money off them?’
The honest truth is I make hardly anything off them at the moment anyway. Ads on your blog or website should not be your primary form of income, you shouldn’t be relying on them if you want to make a business and if you have been relying on them then the business model needs re-adjusting. Sadly some blogs with respectable levels of advertising do rely on ads as revenue and this could hit them hard. They will pay the price of websites who have gone overboard and given rise to the popularity of adblockers.
This was always going to happen at some point, the Web has gotten messy. Ads, social media widgets or spoilers you want to avoid, you can now clean it up and make it less distracting with content blockers after you download iOS 9.
You can only block ads in Safari, they won’t be blocked in apps or in a different browser on iOS. You also need a device with a 64 bit processor in order to do it. That currently includes the following:
- iPhone 6s
- iPhone 6s Plus
- iPhone 6
- iPhone 6 Plus
- iPhone 5s
- iPad Air 2
- iPad Air
- iPad mini 2
- iPad mini 3
- iPod touch 6
One of the first thing you will notice when you enable one of the content blockers from the App Store is the sheer speed at which content will then load on the website you are visiting now that the junk is gone. So, how do you do it then?
How to block ads on iOS 9
1 – Download the content blocker of your choice. There are several ones on offer from the App Store but my personal preference is Crystal due to its sheer simplicity. The content blocker option in settings will not appear without one of these apps installed.
2 – Open the settings app on your iOS device
3 – Go to Safari > Content blockers
4 – Enable the blocker by flicking the switch
That’s it! Don’t panic if it takes a few minutes for changes to take place in Safari, for some users it happens instantly. Personally I had to wait a few minutes before the ads vanished. According to the Crystal website there is an OS X version planned, there is no indication on when that will be released as of yet.