BIM’s Seafood Academy: A New Initiative to Boost Independent Seafood Trade

Bord Iascaigh Mhara (BIM), Ireland’s Seafood Development Agency, has launched the Seafood Academy, a new national support and development programme aimed at strengthening the independent seafood retail and foodservice sectors.

The Academy focuses on business development, skills training, and collaboration, supporting seafood professionals with the tools they need to grow consumer engagement and drive sustainable seafood sales.

The inaugural project of the Seafood Academy kicks off this week in Howth, where six independent seafood retailers have come together to launch a new consumer-facing website and marketing campaign: famousforfish.ie. The campaign aims to spotlight the expertise and fresh local seafood available from Nicky’s Plaice, Dorans on the Pier, Kish Fish, Reid’s Fish Market, Wrights of Howth, and Beshoff’s the Market.

This initiative will also be showcased at the Howth Harbour Festival in September, further promoting the quality and heritage of Irish seafood.

Paul Ward, Head of Business Intelligence at BIM, noted:

“While the Irish seafood retail market was valued at €333 million in 2024, much of the growth has come from rising prices rather than increased demand. The Seafood Academy empowers independent seafood retailers to build consumer appreciation for local seafood through education, collaboration, and shared business insights. It will also elevate understanding and appreciation of Irish seafood within the foodservice sector through targeted education and business intelligence programmes”

Martin McLoughlin of Nicky’s Plaice is enthusiastic about the Academy’s potential and their collaboration in particular, saying:

“Fishing is at the heart of Howth’s history, and we’re proud to continue that tradition by working together to showcase the very best seafood our pier has to offer. The new Howth: Famous for Fish website makes it easier than ever for people to discover our fishmongers, learn about our catch, and get inspired with fresh ideas for their table.”

The Seafood Academy is part of a wider strategic vision by BIM to foster regional clusters of seafood businesses across the country. The next cluster is planned for South County Dublin by the end of 2025, with more to follow in 2026.

Ward added:

“Through this cluster-led approach, BIM aims to ensure that independent fishmongers remain a vibrant and resilient part of Ireland’s seafood sector, supporting local jobs and the wider economy.”

For more information about the BIM Seafood Academy, visit bim.ie.

The Howth cluster website is www.famousforfish.ie.