By @SimonCocking, review of Better Business Relationships: Insights from Psychology and Management for Working in a Digital World, about the dying art of forming meaningful, beneficial, professional relationship in the digital age, with plenty of practical advice from psychology, management, communication and sales. By Kim Tasso, who is an independent strategy, management and business development executive, specialising in the professional services and property sectors, with over 30 years’ experience and is also a trainer for PM Forum, CLT and MBL. Available here.

Business success is reliant on being able to get on with people. No matter what the role in an organization, the ability to influence, persuade, motivate and encourage others to act effectively is vital. Better Business Relationships brings together a wealth of knowledge and practical advice, from psychology and management to communications and sales, in order to provide insight and guidance to both new and more experienced workers alike, who may be dealing with both internal colleagues and external clients and suppliers. 

As technology advances and automates business processes across industries and roles, communication skills and the ability to form meaningful, constructive professional relationships is at risk of becoming a dying art. With the rise of social media, automation and artificial intelligence, there is worldwide concern that we risk losing the human factors that are needed for individual and organizational success.

This is a better book than the cover and subtitle led us to expect. Something about the cover just looked a bit too contrived, and the mention of psychology also made us wonder which direction this book was going to go into. Instead it actually proved to be a very comprehensive overview of a whole range of important business management issues. With a lot of good ideas, solutions, and options for those looking to deal with the challenges of dealing with a diversely motivated, and often remotely distributed workforce.

Many books we have reviewed recently have covered one or more aspect of the topics mentioned in this book, however Tasso manages to cover all of these topics in this book, and in a thoughtful and interesting way. If you are looking for one point of entry to a whole range of useful tips for dealing with business relationships in a successful way, then this is a great book to pick up and read.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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