Joytopia, Europe’s first metaverse event took place recently and over 1 million people attended it and powered by JOURNEE and Epic games. The unique event featured metahumans across numerous different worlds in jaw dropping simulated environments. Ronan talks to Thomas Lorenz, Managing Partner of JOURNEE, the company behind building Joytopia’s metaverse.
Thomas talks about what JOURNEE does, what’s a metaverse, how JOURNEE got to work with BMW, how the metaverse will change how we use the internet. why the pandemic has been a boost for all things digital, the future of online advertising, revolutionising the entertainment industry, crypto and NFT’s and building a metaverse for Siemens.
More about Joytopia and JOURNEE:
Joytopia was brought to life in association with BMW and Epic Games. The metaverse, a new world where virtual reality meets physical, is tipped to be one of the biggest breakthroughs in technology for human kind. JOURNEE is a future-focused, immersive deepfake tech company that specialises in enabling interactive, live- streamed experiences.
One of the many highlights of Joytopia included a performance by global chart-toppers Coldplay.
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