The Chinese company Alipay continue to evolve and expand their AI features during one of the busiest times of the year in the Chinese calendar. They continued their annual Five Fortune Chinese New Year campaign. Which, this year ran from the 29th of January through to the 9th of February. This time there were five digital Fortune cards to be colleted.
The Alipay app offerd 4 AI-powered experiences for the this New Year’s campaign. These were AI Red Packets, Theatre,” Fortune Hunt, and Photo Studio. For those using these options they were able to then make the fortune cards generate a video or image, among other functions.
Alipay AI launches for Five Fortune Chinese New Year
AI Theatre allows users to play as key characters in iconic scenes from classic films
In the “AI Theatre,” users can upload a photo and take on the role of key characters in iconic classic film scenes, such as works by the comedic genius Stephen Chow. As of February 8th, this feature has been used to generate 2.3 million personalized clips, allowing users to take center stage in their own cinematic moments.
AI Fortune Hunt challenge is the most popular means of collecting fortune cards in 2024
The “AI Fortune Hunt” challenge is the most popular means of collecting fortune cards this year. It invites users to decipher over 100,000 images generated by AI, each with the Chinese character “Fu” (Fortune) hidden inside. As of February 8th, users have discovered over 2.9 billion AI-generated “Fu” characters. For a glimpse of the AI Fortune Hunt feature, check out Alipay’s TikTok video here.
AI Photo Studio brings friends and family together with 16 customizable photo templates
The “AI Photo Studio” feature transcends physical barriers by bringing friends and family together in shared moments through AI-generated group photos with 16 customizable photo templates.
Using the AI Red Packets feature, users create digital red packets with video covers featuring their own avatars
Furthermore, the “AI Red Packets” feature offers users a fun way of sharing best wishes for the new year by utilizing AI voice and video synthesis technology to help users create personalized digital red packets with video covers featuring their own avatars.
Launched in 2016, Alipay’s Five Fortune campaign quickly became a popular part of people’s lives in China during the Chinese New Year holiday period. During the Five Fortune campaign, users can collect digital fortune cards through various means, such as scanning the Chinese character “Fu” through the Alipay app’s AR scan function, participating in merchant sub-campaigns, and so on. These cards, which represent good wishes, can be converted into monetary rewards.
About Alipay
In the digital era, Alipay has evolved from a trusted payment tool to an open platform that connects businesses, institutions, service providers, and other partners with consumers. Alipay enables partners from various industries to offer safe and convenient payment options. It also enables partners to communicate and deliver different digital services to their customers in China through Alipay mini programs, lifestyle accounts and other tools. The Alipay platform connects over 80 million businesses with more than one billion consumers.
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