Alessandro Benini on blockchain and the FidelityHouse ICO

What is your background briefly?
I started my career as a graphic designer and front end developer and over time I moved from offline to online from end development. I then started working as a Project Manager and Programmatic expert. In my 20 years of career I gained great experience in digital advertising and programmatic.

Does it seem like a logical background to what you do now?
Absolutely. The experience accumulated over the years has allowed me to be part of a more ambitious project like FidelityHouse where the programmatic and digital advertising are very important

1 min pitch for what you are doing now?
We’re working on a project that gives many advantages for authors, customers and users. The trustability of the entire chain will be guaranteed by the union of “open code” and blockchain and a progressive decentralization of all functions.

Why did you get involved with this ICO?
The programmatic and the project management are extremely important in this project and for this reason I decided to take part in this ICO and start this important journey to internationalize the Italian product that has been a great success.

Why do you think it is such a powerful idea?
I believe this is a powerful project because it allows us to define all processes clearly, thanks to the guarantee provided by the blockchain technology. There are many strengths in this project, first of all the possibility to trace and define the authorship of the contents and all the monetization processes.

How can people find out more about 1. The ICO 2. you & your work?
Our team will publish several press releases that will allow us to make our project known all over the world. Further information on the landing page where you can view and download the White Paper with the details of the project.