Agorapulse is a WIN for Irish SMEs

WIN, the Women’s Inspire Network founded by social media trailblazer Samantha Kelly, has partnered with Agorapulse as its chosen social media management software.

The online business group claims to have the most active and engaged social media presence of female business owners in Ireland, due to its foundation as a digitally based support group, largely trading online.

With time management and reporting around social media essential to WIN members, Agorapulse is emerging as the social media management solution of choice to both drive engagement and build authentic social media relationships, Samantha Kelly says.

“It is easy to use, with flexible planning of social media posts where you can pre-plan and queue your content by timing and topic.  Monitoring what customers say across platforms is another handy feature, and you can moderate comments on paid and organic posts”, the social media strategist says.

From a WIN perspective, anything that saves time and money is welcome, according to Samantha Kelly, who founded the Women’s Inspire Network as a Twitter hashtag originally in 2014.  The online business group launched more extensively four years ago on Facebook and is now a global online community with hundreds of active participants on Facebook alone.

Irish members include over 430 small business owners who are social media savvy and among the top social media influencers in the country, including Samantha Kelly, AKA Tweetinggoddess, who has more than 56k engaged followers on Twitter.

More Irish businesses have moved online in recent years, and the trend has rapidly accelerated during the Covid-19 crisis.   There is a pressing need for businesses to acquire insights and learning, like social media management, in order to survive and thrive online, Samantha Kelly believes.

Used by large and small businesses globally, including Deliveroo, Dove and Ogilvy, Agorapulse offers such features as one-click reporting without the hassle of excel spreadsheets.

It also has built-in CRM to track followers and an automated Inbox Assistant to automatically review, tag, hide or assign messages to the departments or individuals best equipped to take them on.

“For many of the companies and brands I work with, Agorapulse saves me time when it comes to planning, creating and posting my content, as well as monitoring it saves me over five hours a week, so this powerful resource allows for more creative and impactful content”, the social media strategist says.

As well as working as a social media strategist, speaker and trainer, Samantha Kelly was also the co-founder of Ireland’s Social Media Summit, started the WIN online business group, and is a top Twitter expert in Ireland, with over 56k followers on the handle @Tweetinggoddess.

“We are very excited to work with Women’s Inspire Network to help businesses leverage social media marketing to get results”, Ravi Shukle, social media marketing consultant and Country Manager for Agorapulse in Ireland, says.