Advertising Standards Authority hosting webinar entitled ‘#Ad Guidelines for Honest Influencing on Social Media’

The Advertising Standards Authority, the independent advertising self-regulatory body responsible for promoting, regulating and enforcing the highest standards of marketing communications in Ireland, is hosting a free webinar on Influencer Marketing that will discuss guidelines for commercial content on social media, how to correctly label ads on social media, and the importance of trust and transparency in influencer marketing.

The webinar, taking place on Thursday, 7th November, from 11:00 am to 12:00 pm, will be of interest to brands, seasoned influencers, and emerging content creators alike. It will offer expert insight into advertising guidelines for influencers, helping participants gain a clear understanding of what #ad means, how to label commercial content correctly, and the responsibilities involved in promoting products or services on social media.

The panel will consist of:

—  Garron Noone, Musician, Comedian and Content Creator, will talk about his experience as a content creator in Ireland

—  Scott Guthrie, Director General of Influencer Marketing Trade Body, will moderate the discussion

—  Orla Twomey, Chief Executive of the Advertising Standards Authority, will discuss the organisation’s ongoing work in the influencer marketing, as well as the new Guidance on Influencer Advertising and Marketing for influencers that was launched last year in collaboration with the CCPC and Advertising Standards Authority

—  Mark Walsh, Head of Marketing Insights Unit at CCPC, will provide an overview on consumer protection laws and misleading information

—  A Q&A discussion will also take place

This webinar follows the release of new influencer Guidance introduced last year by the Advertising Standards Authority and CCPC. Designed to clarify compliance requirements for influencers, brands and advertising partners, the Guidance outlines key standards for transparency, accuracy and responsible messaging in social media marketing. The Advertising Standards Authority also won the Collaboration Award at the European Advertising Standards Alliance (EASA) Best Practice Awards 2024 for the Guidance.

To reserve your space on the webinar, please visit:

https://dv4-com.zoom.us/webinar/register/WN_4pbzVpnjTvqbJBKxoz-xmQ#/registration.