California Newspaper Publishers Association (CNPA) is teaming up with Dublin-based advertising network, Adforce.com, to provide a premium digital advertising network across CNPA’s member titles in the State of California. This is the second of two US partnerships for the Irish company who secured a similar three-year deal in February with the New York Press Service (NYPS).
CNPA has been in operation since 1888 and has over 1300 daily, weekly and student newspapers members. The three-year strategic partnership with Adforce.com will help enhance its members’ advertising offering by providing a single point-of-purchase for brands and advertisers wishing to reach audiences in the state of California, with precise targeting by location, device and even time of day. In turn, member publishers have the potential to generate additional income from their mobile and web content.
Adforce.com has carried thousands of campaigns for many major international brands in the US and Europe to become a leading mobile advertising network. As well as enabling precise targeting advertisers can avail of Adforce.com’s end-to-end service of media planning, creative services, campaign management, reporting and analytics.
“The strategic planning committee looked carefully at both the effort begun in New York to create a nationwide high-CPM digital network run by state press associations and the ability of new strategic partner, Adforce.com, to provide all the expertise and support necessary to make it happen,” said John Burns, Chairman of the CNPA Strategic Planning Committee and Publisher of the Petaluma Argus Courier.
“The committee recommends each CNPA member look carefully at this opportunity powered by CNPA and its sister press associations to create a nationwide digital sales force and placement process that will drive new revenue to your newspaper.” Colm Grealy, CEO of Adforce.com, pictured, above said: “As newspapers embrace digital it is our aim to help them take advantage of the lucrative revenue streams from their digital content. In partnership with the CNPA, Adforce.com will make it easier for publishers to attract premium advertisers by providing a single point of purchase that can engage millions of readers across the State of California.”
Adforce.com was founded in Dublin, Ireland, by a team of highly experienced entrepreneurs who have been at the forefront of the Internet and digital media industry since its inception. Colm Grealy was CEO of Ireland’s first commercial internet company, Ireland On-Line (IOL) and also founded Online.ie and IrishAbroad.com.
As well as hundreds of NYPS publishers, Adforce.com clients include Landmark Media, Vice.com, Goal.com, IMDb, Amazon, Communicorp, Triton Digital, Premierleague.com, TuneIn & RTE Radio.