Accor chooses Stripe as its strategic payments partner to refine its customer buying experi

Stripe, a financial infrastructure platform for businesses, has announced that it will become the primary payments partner globally for Accor—one of the world’s largest hospitality companies comprising more than 40 hotel brands in 5,600 locations across more than 110 countries.

Accor has a strong ambition to establish a comprehensive ecommerce platform offering a variety of services beyond rooms including spa services, restaurants, and even unique experiences. It wanted to consolidate payments to simplify the booking process, and from an internal perspective, it needed to redistribute funds depending on the products and services selected by the guest.

Previously, Accor used multiple payment gateways with different providers. With Stripe, Accor is implementing a single centralized system across all its hospitality properties for online bookings. Accor has already benefited from a significant net conversion rate gain at the checkout step for prepaid bookings on its ecommerce channels compared to previous systems. This has resulted in noticeable topline gains at the hotel level.

In Ireland, Stripe will now power payments for the 5-star Carton House and the Ibis, Dublin. These hotels are live on Stripe now.

By partnering with Stripe, Accor is unifying its multiple disparate payment systems, which were previously the source of inconsistencies between different payment methods, so the group can improve its management and financial data, enhancing inventory distribution, and creating a user experience that extends beyond just booking rooms.

Accor will now be able to:

• Fight fraud proactively with Stripe Radar
• Offer more payment methods to meet the needs of guests from around the world who prefer to pay with their preferred option.
• To simplify transactions between hotels and customers on the brands’ sales platforms by leveraging Stripe Connect.
• This collaboration with Stripe has already enabled Accor to increase its conversion rates.

“This partnership transforms the payment experience for hotels and guests alike, enabling the deployment of new payment methods at scale.” said Jean Noël Lau Keng Lun, Accor’s senior vice president of product management. “This improves conversion rates and also unlocks new business opportunities.”

“Anyone who’s booked a hotel room knows the frustration when the payment doesn’t work as it should,” said Eileen O’Mara, chief revenue officer at Stripe. “Accor is putting guests at the heart of its payments experience. And we’re thrilled to play a part in its strategy which benefits both the hotels and their customers.”

See more stories here.