West Ham United, whose home ground was the site of the 2012 Olympics, has just announced that it is launching its own token, so enabling its 40 Million fans to vote on club decisions and have access to exclusive offers. West Ham fans will be able to buy tokens, as well as earning them as a form of loyalty scheme and be able to encash them for “a once in a lifetime experience”.
The company behind the West Ham token has already signed up Juventus and Paris St. Germain (PSG), to launch PSGs own cryptocurrency. Meanwhile Cardiff and Newcastle last year were reported to have been looking at issuing a token as a way to raise capital.
The London Football Exchange has launched its own token, designed to build a digital “fan-driven football community,” thus allowing members access to ticketing, merchandise, hospitality and retail services.
It is not just clubs that are getting engaged – Lionel Messi signed an endorsement contract to represent SIRIN LABS, a company that recently launched a Blockchain phone that could store cryptocurrencies. Meanwhile, in Colombia, the footballer James Rodriguez has also launched his own token, JR10, that can be used to buy James’ merchandise.
Brazilian footballer, Ronaldinho, last year announced he, too, was launching a token – the Ronaldinho Soccer Coin (RSC) – although fans are still waiting on the “side lines” for this!! These examples arguably indicate how Blockchain is being seen by the world’s football community as a way to enable greater engagement with football players, clubs and fans.
Cryptocurrencies have now even extended to the transfer market, with a Turkish club, Harunustaspor, being the first football club in the world to pay one of its players part of his signing – on fee in Bitcoin.
https://www.ccn.com/crypto-english-soccer-club-west-ham-blockchain-token
If you would like to receive more Digital Bytes like this email [email protected]
More about Irish Tech News
Irish Tech News are Ireland’s No. 1 Online Tech Publication and often Ireland’s No.1 Tech Podcast too.
You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news
If you’d like to be featured in an upcoming Podcast email us at [email protected] now to discuss.
Irish Tech News have a range of services available to help promote your business. Why not drop us a line at [email protected] now to find out more about how we can help you reach our audience.
You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.