CHAPTER ONE: THE NEW NORMAL
Gothenburg, Sweden, 29 January 2019 – Lynk & Co enters the stage and sets up for the takeover. Getting ready to make a splash on the mobility scene and send seismic waves throughout the mobility industry.
Uncut gives an unfiltered, behind the scenes look at its global team, as it works towards its big plans to revolutionise the car industry, ahead of its European launch in 2020.
Alain Visser, International CEO of Lynk & Co, said:
“Our growing global team is always on and always thinking outside the box as we aim to make Lynk & Co’s ideas ‘The New Normal’. We believe that crazy visionaries are the key and that Lynk & Co really is on to something spectacular. Because we’re not just another car brand, we never were and never will be. We will continue to push boundaries, to disrupt tradition only to be satisfied with changing mobility forever.”
The core of the Lynk & Co brand is mobility powered by connectivity, and the Uncut series is another element of bringing the brand closer to like-minded users. Living up to the brand’s values of being open and challenging, the series aims to give an unrestricted look at all the excitement, difficulties, and glories in the world of Lynk & Co, while giving viewers a chance to get to know the real people behind the brand, who are changing the mobility industry from the inside out.
Chapter One of the series ‘The New Normal’ takes a behind the scenes look at the team offices and focuses on the need to be more rebellious, daring and crazy, in order to challenge the norm, all led by International CEO Alain Visser. It shares the genuine character of the team working at this lifestyle brand with a car, in an inclusive and unedited format.
Each new Uncut chapter will explore different elements of the company as it grows, while tackling the challenge of staying true to the vision of being raw and personal. As part of
Lynk & Co’s desire to develop a host of unique user experiences, Chapter Two will look at Lynk & Co’s very own internal innovation lab, with the most talented, group of technology designers and coders, as they gear up to invite anyone, from literally anywhere, worldwide to collaborate with the brand.
Check out the debut episode of Uncut here: https://youtu.be/S_49UDLm2Tg
Images available at: lynkco.com/press
Video: https://we.tl/t-4xF9lEZkYM
About Lynk & Co
Lynk & Co is the new global urban mobility brand addressing the needs and preferences of the connected generation and challenging auto industry conventions. Its products are designed and engineered in Sweden and will be sold globally.
In 2018, Lynk & Co announced unprecedented growth numbers for its inaugural year of sales, with over 120,000 cars sold and 221 retail boutiques opened.
We exist to change mobility forever… But today, we’ll settle with disrupting the car industry from within.
Visit us at lynkco.com
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