Francesco Fasanaro, FidelityHouse founder on digital advertising and the FidelityHouse ICO

What is your background briefly?
I am the son of a famous advertiser and I studied Communication Science at the University of Trieste.

At the age of 24 years old, I was already an entrepreneur when I decided to found Horizon Group and subsequently FidelityHouse. Already at the beginning of my career I felt a strong passion for digital advertising.

Does it seem like a logical background to what you do now?
Absolutely. What I have done until now is perfectly in line with what I’m doing at the moment.

The experience in digital advertising, in fact, allowed me to broaden the horizons of my company and of the Italian project and to create an even more ambitious and potentially winning project.1 min pitch for what you are doing now?

1 min pitch for what you are doing now?
We want to make a progressive technological transition from centralized to decentralized application stacks through an open and “alive” technology platform and a distributed database based on blockchain.

I want to bring our project to a wider level!

Why did you get involved with this ICO?
At one point it became more and more important to me to define a clear and transparent relationship with the user and be able to guarantee maximum security and transparency of the processes.

For this reason I decided to start an ICO internationally, which could expand the project beyond the Italian borders and become an important point of reference in digital advertising.

Why do you think it is such a powerful idea?
I think it’s a powerful idea because in the current online digital advertising landscape it is extremely important to fix firm points of reference and therefore protect the intellectual property of every user.

How can people find out more about 1. The ICO 2. you & your work?
You can find more about our ICO visiting our landing page and following us on our road show. We’ll be presente in many important events from Miami to India.