It’s still a very people centric business Bharat Sharma, founder and CEO of Apex

Bharat Sharma, is the founder and CEO of Apex, and he spent over a decade building complex B2B commerce platforms through Monsoon Consulting, gaining firsthand insight into the recurring operational challenges mid-market merchants face. Some of those challenges, such as manual and fragmented processes involving multiple buyers, layered approval, and strict financial controls, could not be solved with traditional B2C platforms, and this was when he noticed  a pattern in B2B commerce platforms and why B2C tools are not fit to meet their challenges.

Bharat also noticed that almost 65% of B2B executives reported that B2B online commerce is “broken” due to poor data, inefficient processes, and an inability to meet B2C-like convenience standards. Noticing these patterns across multiple projects, and this inspired him to create Apex, a purpose-built platform that addresses these pain points at scale.

I recently caught up with Bharat and he spoke to me about his background, what Apex does, the challenges of B2B commerce and more.

More about Apex:

Apex is an out-of-the-box ready B2B eCommerce product for manufacturers, distributors, and wholesalers. Apex knows B2B e-commerce is hard which is why it makes it easy, providing everything you need, from pricing and quoting to self-serve dashboards. It is ready to go out of the box, so you can focus on growth, not setup.

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