A New Age of Reason: Harnessing the Power of Tech for Good, reviewed

We look at this hopeful book by Larry Weber. See more about A New Age of Reason: Harnessing the Power of Tech for Good here.

A New Age of Reason: Harnessing the Power of Tech for Good, reviewed

We need as many books like this as possible. As always those wishing to take no responsibility will say that the tech is neutral, it is merely what the user choses to do with it. Trouble is, sitting on the fence can enable  irreparable harm to happen. Larry Weber aims to take the reader from knowing nothing to having a deep and nuanced view of what tech for good could and probably should mean. As always the challenge is to get as many people on board as soon as possible.

This book covers a wide range of sectors and possible routes to enabling a more effective tech for good future. At the same time the book is also under two hundred pages long, which does mean it can feel like a slightly whistle stop tour across the issues. This may be no harm if it is intended to reach busy C-suite executives who are aware that they need to be doing more in this respect for their own businesses and the wider planet too. The growth of B-Corps is hopefully part of a wider trend towards business not being divorced from the needs of the planet. This book is definitely worth sharing with relevant thought leaders and influencers.

More about A New Age of Reason

Leverage technology to propel humankind toward a better future

A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today’s thorniest and most pressing problems like climate change and world hunger.

The author offers inspiring examples of companies using technology to positively impact humanity. The book provides an actionable playbook to transform your organization around this mission, including how to develop a tech for good strategy, how to evolve the C Suite to deliver on this mission, how to market it, as well as measure outcomes. The author also discusses the latest technology breakthroughs delivering positive world outcomes, such as:

Extending a surgeon’s “eyes and hands” via robotics surgical systems to improve patient outcomes

Computer vision tech that enables farmers to maximize crops to feed our burgeoning population

AI/robotics that identify and fight wildfires

Bringing together a collective of major thinkers on this subject and providing guidance for a better future, A New Age of Reason: Harnessing the Power of Tech for Good is a timely read for all executive leaders seeking to harness the new wave of technology to solve key societal problems and have a positive impact on the world.

More about the author

Larry Weber is the Chairman & CEO of Racepoint Global (www.racepointglobal.com), an advanced marketing services agency, well-known expert in PR and marketing services, and author. Passionate about the convergence of technology and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online.

Larry enjoys helping global brands and emerging companies harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. He founded one of the industry’s first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including ARM, AT&T, Coca-Cola, Cook Medical, General Electric, General Motors, IBM, Kaiser Permanente, Microsoft, and many more.

In 1987, Larry started his own public relations company, The Weber Group, and within a decade it became the world’s largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named Chairman and CEO of Interpublic’s Advanced Marketing Services, a $3 billion unit with 12,000 people and including the company’s public relations, research and analysis, and entertainment holdings.

Larry serves on a number of Boards of corporations, non-profit organizations and academic institutions. He is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX),the world’s largest Internet marketing association.

Larry has authored four business and marketing books, including The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies (Random House/Crown Business, 2002), business bestseller Marketing to the Social Web: How Digital Customer Communities Build Your Business (Wiley & Sons, 2007, with a second edition in 2009), Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click (Wiley & Sons, 2009).

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (Wiley & Sons, 2011). Larry’s newest book, The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, is due out in Spring 2014.

See more reviews here.