Summer Events Sees Vodafone Ireland Handle Data Equivalent To 11 Years of Streaming Videos

This summer, Vodafone boosted connectivity by placing temporary sites at ten major events across the country, including, Bloom, Kaleidoscope, Flavours of Fingal, All Together Now, Tullamore show, Moynalty Steam Threshing and Electric Picnic, as well as events within Malahide Castle. St Annes Park and Marlay Park, including Longitude Festival.

Looking back at the traffic, the team at Vodafone saw that the network handled more than 140 terabytes (TB) of data, equivalent to about 11 years of streaming videos, and approximately 2 million voice calls, facilitating customers’ need to stay connected and share their special moments. As anticipated, Electric Picnic struck a chord, amping up over 40% of the total data and dialling in over 50% of the total calls across these summer events.

The recent Fleadh in Wexford, and Electric Picnic showcased an array of app usage among attendees, highlighting the evolving needs and interests of festival-goers. Not surprisingly for Ireland, weather apps were among the most popular. Approximately 40,000 Vodafone customers at the Fleadh and 50,000 at Electric Picnic checked in on the apps to stay informed about weather conditions. Map apps also played a crucial role, guiding around 50,000 Fleadh attendees and 45,000 Electric Picnic goers. Additionally, social media and communication apps like Facebook, WhatsApp, Instagram and TikTok saw substantial usage, enabling festival-goers to share their experiences and memories in real-time.

In addition to summer events, Ireland welcomed global superstars Taylor Swift and Coldplay to our shores. Vodafone’s network team prepared for uplifts in data traffic at these major concerts. At the Taylor Swift’s shows, Vodafone recorded record-breaking data consumption at the Aviva, with traffic peaking each night the moment she took to the stage. Similarly, during Coldplay’s performances, the network handled a significant increase in data usage, particularly on Sunday when Aslan made their first surprise appearance.

The network upgrades across these events underscore Vodafone’s commitment to delivering a reliable service. By effectively managing substantial data volumes and maintaining consistent connectivity, Vodafone has facilitated a seamless experience for their customers throughout the summer at multiple events.

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