Greg Hannam is the co-founder and CEO of Peerkat, a data analytics tool for marketers to help them understand their users, increase engagement and drive growth in their web3 strategies. In this episode, Greg chats with Pete Townsend about how his life experience drove him to the Peerkat vision, driving value for brands moving from web2 to web3, the evolution of non-fungible tokens (NFTs) beyond profile pics, and a few life lessons along the way.
Greg and his Peerkat co-founders Ben Marshall and Ike Iwumene are one of the 12 founding teams forming the Techstars Web3 accelerator class of 2023.
Peerkat combines multiple data sources with machine learning to connect the dots between web2 and web3 and provide powerful insights into user behaviour across disparate platforms.
Before co-founding Peerkat with Ben and Ike, Greg’s roots bring him back to mechanical engineering at the University of Leeds before diving headfirst into deep data analytics and product management. Greg then worked with a number of VC-backed deep tech startups in the AI space, developing product, growth, and operations functions.
KEY QUOTE:
“The data behind how long you’ve owned an NFT and how you’re engaging with it is the best customer survey that anyone’s ever going to do. That is such a strong signal for brands to be able to say, ‘These are our real fans,’” said Greg Hannam on MoneyNeverSleeps.
LINKS:
Learn more about Peerkat
Connect with Greg Hannam on LinkedIn and Twitter
Follow Peerkat on LinkedIn and Twitter
Episode title inspired by ‘First Chain’ by Big Sean ft. Nas and Kid Cudi
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