Why Cutting Out or Reducing Meat in Our Diets is Rapidly Growing in Popularity with Bernat Ananos

As Veganuary is upon us, Melanie Boylan spoke with Bernat Ananos of Heura Foods about the movement and why it has been building up momentum.

Every January is when people sign up to go Vegan for 1 month and it’s getting  bigger and bigger every year.  Last year, more than 400,000 people signed up, more than double the number from two years previously (168,500) and up from just 3,300 in 2014, in its first year.

In this podcast we hear about the advancements that have been made and why COVID has actually speeded up the changeover.

Heura is a 100% plant-based meat start-up. Its mission is to create solutions that make the current food system obsolete and accelerate the transition to a world in which animals are out of the protein production equation entirely. Its Mediterranean roots are reflected in its products, which all have a clean label, high nutritional values, and exceptional flavour. Founded by food activists Marc Colona and Bernat Añaños, Heura was born in April 2017 and is currently present in 3,000 points of sale in 13 countries around the world: Spain, Andorra, Portugal, France, the Netherlands, the UK, Singapore, Hong Kong, Vietnam, Malaysia, Egipt, Canada and Chile .

Bernat Añaños is Heura’s co-founder and Chief Social Movement Officer. A passionate food activist, he and Marc Coloma founded Heura in April 2017 as “just two millennials trying to change the world”. Before co-founding Heura, Bernat had an international career that ranged from institutional communications at the European Parliament to launching start-ups in China. His clear priority is to devote his energy to projects with a positive impact. Bernat met Marc Coloma at an entrepreneurship program in Barcelona and they decided to launch Heura together. Founded in April 2017, Heura is  currently present in 13 countries around the world. Bernat currently leads the Social Movement department of the start-up.

Check out my latest #podcast Why Cutting Out or Reducing Meat in Our Diets is Rapidly Growing in Popularity with @BernatAnanos of @HeuraFoods for @Irish_TechNews https://t.co/4tNVBMPOEe #Veganuary2021 pic.twitter.com/S1Gr9WNMlB

— Melanie Boylan (@STOMPSMTraining) January 9, 2021

Melanie Boylan
Freelance Journalist / Podcaster
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Host | Speaker | Moderator
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Website https://www.stomp.ie/

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