The New Rules of Marketing and PR: Book review

 By Martin Eastwood 

The New Rules of Marketing & PR has sold more than 400,000 copies in 29 languages, and after reading it I certainly understand why.

I think this book will be a game-changer for many business executives, CMO’s and entrepreneurs, and here is why.

Every year, many businesses are still spending millions of marketing euros on traditional media such as tv and radio.

While there is a time and a place for this, there is now (in my opinion) a better, more targeted and measurable way to utilize a marketing budget.

A new way that is still being grossly underappreciated by many of those who are in control of a company’s marketing budget.

The new rules I refer to, are Social Media Marketing, Digital Marketing, Blogging, and direct to consumer online communications.

This book clearly demonstrates the power of these new mediums to anyone who is willing to listen and it demonstrates how such efforts are driving real-life business results.

The New Rules of Marketing & PR

Two statements in the book stood out for me:

1. ‘’The internet has made public relations public again, after years of almost exclusive focus on the media’’. What I believe this statement refers to is the fact that the power is now in your hands.

You are the media!

You can pick up your phone and communicate with thousands of people who may be interested in what your selling, and you don’t need to be connected to the right person in the mainstream media to do it, the opportunity is there for everyone!”

2. ‘’People want authenticity, not spin.’’ The way in which we communicate has changed dramatically. What worked on a tv commercial won’t necessarily work online.

You need to produce content that is native to the platform and don’t be afraid to be true to who you are”.

As technology continues to evolve and new social media and digital platforms emerge, there will always be a need to update this book. But the principles right now are on point.

If you are someone who still believes traditional media is the way to go, I strongly advise you to pick up The New Rules for Marketing and PR and implement the tactics.

Otherwise, you might just get left behind by someone who does. Such as your competition!

As someone who has built a business from scratch myself solely on the back of online marketing, I can standby the recommendations in this book.

I commend the author for laying out a roadmap of the new rules needed for success in the modern-day communication industry.

Prepared by Patrick O’Brien 

About the author:

MARTIN EASTWOOD is an Entrepreneur, TV & Social Media Personality & Public Speaker. His company Wide Variety manages the online marketing of businesses across Ireland and abroad. You can connect with Martin on the social media links below.

Twitter: twitter.com/martineastwood1
LinkedIn: linkedin.com/in/martineastwoodentrepreneur.

More about Irish Tech News and Business Showcase here.
FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 50,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles.

Contact us, by email, twitter or whatever social media works for you and hopefully, we can share your story too and reach our global audience. We are agile, responsive, quick and talented, we look forward to working with you!

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking