Global corporations increasingly turning to Blockchain solutions

Why global corporations are increasingly turning to Blockchain solutions

Fast Moving Consumer Goods (FMCG) companies have much to gain from using Blockchain technology FMCG examples Nestle, Pepsi, Unilever, Colgate, Johnson and Johnson, Proctor and Gamble and these firms manufacture and sell packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables. The types of products we all use on a day to day basis.

Given the rise in own label products from retailers/ supermarkets the FMCG firms need to operate as efficient as possible as well as maintaining their brand appeal. Which explains why FMCG firms are massive advertisers such as Proctor and gamble who spent $3.4 billion in adverts last year. Pepsi used Blockchain technology and smart contracts and saw almost 30% increase in efficiency during a recent advertising campaign. 93% of the world’s 250 biggest companies report on sustainability.

Global corporations increasingly turning to Blockchain solutions

FMCG companies that are regarded as leaders in sustainable supply chain management are Coca Cola, Nestle, L’Óreal, Proctor and Gamble, Unilever and Nike. Blockchain technology is bring greater transparency and therefore trust in what is manufactured and where. Unilever have announced they wish to have net-zero carbon emissions by 2039 and are investing €1 billion for a climate and Nature Fund over the next 10 yrs. The aim is to reduce carbon emissions and deforestation using blockchain technology . #Blockchain #supplychain #Unilever #Environment #Climatechange #Pepsi #transparency #trust #deforestation #Logistics

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