Influencers & Revolutionaries: How innovative trailblazers, trends & catalysts are transforming business, reviewed

By @SimonCocking, review of Influencers & Revolutionaries: How innovative trailblazers, trends & catalysts are transforming business, by Sean Pillot de Chenecey. Available from Kogan Page here.

The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.

People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required.

Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy.

Influencers & Revolutionaries reviewed

This is an interesting read. First up because, without explicitly mentioning it in either the title or the subtitle, a lot of this book is about trying to address environmental and sustainability issues. It may not quite be the case that the quadrupple bottom line and B-corporation aspirations have now infiltrated all aspects of businesses – it could be a good while yet before that happens – but this book is certainly an interesting step along that possible path.

The author is certainly keen to interweave these issues into wider business considerations and this does make this book an interesting read. de Chenecey covers a wide range of topics and industries such as retail, the modern home, the wellness industry, smart cities, IoT and connected life styles. This broad range of topics does work quite well as it enables the book to take a high level view of a range of concepts and key areas where it is possible to make a significant and lasting difference to how we do things.

Perhaps because it is the beginning of a new decade, we have received a number of books aiming to assess, predict and inspire how our future might play out. This book is certainly a thought provoking and useful addition to this literature and one well worth giving your time to reading as you plan your businesses strategies for the coming decade.

About Sean Pillot de Chenecey

Sean Pillot de Chenecey is a marketing expert, who for over twenty years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he’s collaborated with numerous advertising, branding, design, media and PR agencies

“Around the world,individuals are taking to the streets and risking arrest to demand climate action, but their arrest to demand climate action, but their impact will depend on states and industries taking a lead.” c/o @FT Indeed! (And as per my book https://t.co/4hmISUWVTi). #xr pic.twitter.com/OPx9owWlyz

— Sean PdeC (@SeanPdeC) February 15, 2020

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