Edited & prepared by Oscar Michel, Masters in Journalism, DCU. Great guest post by Aisling Foley, from Aisling Foley Marketing. View all posts by Aisling foley here. Segmenting your B2B market and being specific about the market to which you wish to sell is vital. “The world” and “all companies” is too big a place. Nobody can afford to target … Continue reading 8 ways to segment your B2B market by Aisling Foley