Written by Lucy Benton

Have you spent thousands of dollars on an online campaign but haven’t seen the results you have expected once the campaign is over? If the campaign was all about letting everybody know how amazing your product is and what excellent features it holds, then the reason for the lack of success is obvious. People probably did not respond well to your ads because they were focused on the brand or product. Modern market asks for a different type of approach when it comes to building up customer awareness for your business.

No matter how powerful and compelling your marketing content is, clients need more to become confident about your brand. There are new e-commerce businesses popping out almost every day so why should anyone trust the word of brand A instead of brand B? To capture the audience and create a bond between you and your client base, there must be some sort of personal relation among the two sides. The customers want to see you caring, not just thinking about how to get them into buying your product.

The best way to communicate with your audience is through social networks, as they offer the most ways to interact. This, however, doesn’t mean flooding everyone’s feed with status updates and promotional content. Your social network activities should be versatile and offer everyone a chance to speak their mind as well as bring your product closer, through creative non-sales related content. It’s less about pushing the sale and more about showing the effort and devotion put into your product.

Simply put, the audience is interested in what you have to say about your business, but what really makes the difference is what everybody else has to say about your brand. There are several ways to promote your business in a manner that doesn’t seem generic and won’t bounce people back but inspire them into wanting to know more about you. Marketing experts at College Paper went to work and created an easy to understand infographics depicting some of the best online marketing strategies. We encourage you to take a look and see how easy it is to bring your business to a whole new level by simply putting an extra effort into your social network marketing activities.

Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business.  Now she is writing for marketing and business resources. Also Lucy has her own blog Prowritingpartner.com where you can check her last publications. If you’re interested in working with Lucy, you can find her on  Twitter.

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