6 marketing tips to use during the Covid-19 pandemic

By Emma D’Arcy who shares some marketing tips

We are in the midst of living through a very worrying, strange and unknown time. Everywhere you look there is uncertainty. Our collective lives on a global level have been turned, literally UPSIDE DOWN.

If you consume any media, whether it be national, global or social media, the mood is sombre, fear and uncertainty feature everywhere. It is all too easy to get caught up in the constant negativity.  Yes, we must be vigilant, safe and expedient in how we conduct our daily lives for the good of all.

6 ways to crack the marketing code in the middle of a pandemic and watch your business grow

However, in a business and marketing sense, there has never been more urgency to be active and strategic in the actions that you take going forward. Below you will find 6 ways to crack the marketing code, within a crisis, any crisis.

Utilize PR, the media are LOOKING for stories, go back to basics and TELL YOUR STORY, explain how this pandemic is affecting YOUR business and what you are doing to counteract this crisis. Reach out to local and national newspapers and TV stations and tell them your story. This will keep your business top of mind for your customers, it will enhance your overall standing and when things go back to normal or as normal as they can be, your PR efforts will pay dividends.

Maximize your story across all of your social media channels, most people are at home with less to occupy them and are more active on social media channels now than ever. Tell your story, position your product or service as the solution to THEIR problems. Be creative and innovative, but most of all be consistent.

Advertise your products or services online. Google ads and Facebook ads, are actually cheaper right now. If you can’t do it yourself, pay someone to do it for you. If your budget does not run to paying an agency to run your online advertising campaigns, why not LEARN how to do it yourself. There are tons of online trainings you could take, to bring you up to speed.

If you have a physical shop or store, now is an EXCELLENT time to start a shopify account, this will allow you to sell online. Their support service is second to none. You have nothing to lose, get in there and start TODAY.

Upgrade your product and service offerings on your website. That is to say, you must RE-EVALUATE what you are offering, given the current climate, do you need to change aspects of what you offer? Can you cater for current needs in the crisis? In other words, can you pivot your current business offerings in order to meet YOUR clients needs RIGHT NOW

A key aspect of marketing in general and specifically marketing within a massive crisis, is that YOUR business needs to be top of mind. In order to achieve this end, you need to consistently market exactly what you do on a consistent basis. Two ways you could focus on is to create videos and or audio clips that will explain, and tell the consumer what it is you do.

This can be done in a variety of formats, it can be fun, informational, through stories, take a tour of your premises, speak about your offerings, offer high value in help to your customers in the form of advice, are just a few ideas that can help you to keep your business front and centre of its customers minds, encouraging them to buy now or to keep your business top of mind, for when quarantine is over

Emma D’Arcy MSc BBS is a marketing & sales consultant, a digital marketing and social media trainer and a lecturer in digital and social media marketing at The University of Limerick.  Additionally, Emma owns a digital marketing agency.

She has over 20 years experience in business, marketing and sales and has worked with start-ups, retailers, Universities and general small to medium businesses. Emma works with clients either training staff how to leverage digital and social media marketing or she does it for them, depending on their requirements. Emma loves all things marketing and loves nothing more than helping clients to make more money. Emma has two daughters, is a keen horsewoman and nature lover.

More about Irish Tech News and Business Showcase here

FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 30,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview, or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles. Contact us, by email, twitter or whatever social media works for you and hopefully we can share your story too and reach our global audience.

Irish Tech News

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at Simon@IrishTechNews.ie or on Twitter: @SimonCocking