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Over the last couple of years, we’ve seen lots of discussion around the value of rank tracking tools in the modern era of SEO. SEO Rank Tracker is a tool that allows you to check where your site or any of its internal pages rank for a specific Google keyword query. Rank Tracker is a significant part in the SEO industry which allows you to get a peek into how your website is doing in the Search Engine Ranking Positions (SERPs).

It also allows you to quickly identify and spot any search engine algorithm shake-ups and updates, enabling you to act swiftly and adapt your SEO strategy as the change requires. There are lots of web services that give you the ability to track ranks couple with a slew of other SEO tools. Some services, however, focus on rank tracking functions only. What you are looking to achieve will determine the type of rank tracking tools you choose. The tool can be web-based as well as the desktop solution. Here are some of the things you should know about SEO rank tracking tools.

The Benefit of SEO Rank Tracking Tools

Accurate rank trackers allow you to get a view on your search engine optimization efforts to rank in the search engines. If your business depends a lot on search engine traffic, you should invest in SEO rank tracking tools. There are many businesses that have in-house experts that are dedicated to SEO.

Most of these tools allow you to set up alerts that notify you when your ranks drop and then you can act on it. You can also see if you’re ranking for an individual or group keywords. Based on projections, it also allows you to make mathematical calculations – you know the number of traffic you get for each keyword and what your conversion rate optimization (CRO) is and then the worth of each visitor. However, you need to know that rank tracking tools sometimes don’t show accurate data result, but the Best SEO rank trackers will let:

-View how your website responds to specific SEO strategies and tactics
-Know seasonal or potential trending keywords so that you can concentrate on them
-When your site got penalized
-See sudden gains/drops in ranking
-Measure the number of visitors that come in from search engine traffics
-Measure data over time and see where to focus your efforts
-View the boosts for your off-page efforts
-Know if you’re experiencing Google dance for any of the new keywords that you recently enter the SERPs

For local SEO, it is essential you know your ranking in your area

Types of Rank Tracking Tools

1.Web Browser Plugins

The web rank trackers are add-ons that allow you to check ranking data. Using a plugin is beneficial because it can mask your tool as a web browser. Google is against rank tracking tools, so whenever Google tries to identify the user agent, the web browser plugins appears as a Firefox instead of scraping tools because it works within Firefox.

The web browser plugins for rank tracking tools also run instantaneously, so if you need to find your ranking quickly, the plugins can give you the numbers immediately. However, it has a few drawbacks. If you run a lot of keywords, you are likely to be blocked by Google when using the plugin; this makes it only perfect tracking tools for small number of keywords. One of the most popular rank trackers in these categories is SEO Book.

2.Desktop Applications

The desktop application rank checker is a cheaper solution. You only have to install the program on your computer and do not require the web browser. Unlike web browser plugins, you can run large lists of keywords without getting detected and blocked by Google. It accomplishes this performance in two ways. It uses a rotating roster of IP addresses provided by you; the different address makes it appear as if the queries come from different computers and locations.

The desktop application ranking tools also emulate human behavior by adding pauses and time between the queries. And instead of just downloading the ranking results, it downloads all page assets like images, and copy web browser user-agent. Most of these tools can also perform a number of additional functions like keyword research and backlink analysis. The examples of these types of ranking tools include Internet Business Promoter. WebCEO, Advanced Web Ranking, SEO Smart Suite.

However, even with using different IP addresses and emulating human behavior, it will be challenging if you’re using this tool within a digital marketing agency with multiple SEO clients. It will negate the human emulation if you speed up the process.

3.Web-Based SaaS Solutions

The Web-based Rank tracking tools allow you to perform a significant number of functions without having to worry about running or installing complicated local software on your computer and making sure your machine is running, and proxies are still alive. The web-based tracking tool runs on a subscription-based server; it removes the challenges of running multiple IP addresses. Some of these web-based rank tracking services focus solely on ranking while others have the ability to perform more functions.

These types of rank tracking tools require less maintenance and more stable. Most of the web-based solution can also track local results within your area, as well as results from other countries – this makes it easy for you to monitor ranking for your target market. The best primarily rank tracking tools of web-based SaaS solutions include Stat, AWRCloud, and Authority Labs while those that can perform multiple functions include Linkdex, Searchmetrics, SEOClarity, Dragon Metrics, BrightEdge, Conductor, and Moz.

That said these rank tracking tools tend to be more expensive than the others because they run on a server. Most of the rank tracking is scheduled and queued, so you may not get instant results. But the rank tracking web-based SaaS solutions are ideal for a large SEO company or a large digital marketing agency.

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