By @SimonCocking. UXDX returns, see more about last year’s event here.

When is it on?

5th October 2017, RDS

How many years has it been going?

2nd year

What was the inspiration to start it?

We started UXDX to help raise the profile of Ireland as a global leader in product delivery. In addition to helping others there is also an element of scratching our own itch as one of the founders, Rory, has worked for over a decade as a project manager and wanted to understand if there are ways of improving the chance of success on the products that he created.

For over two years the team at UXDX have been looking at the best practices in product delivery. We’ve come up with some great insights around integrating UX, Autonomous Teams, Continuous Delivery and Cloud Infrastructure. Strategy is great and all, but as you know the key is in delivery. Our main conference agenda, and our satellite meetups, are focussed on the case studies where teams have successfully implemented these best practices so that our attendees can be inspired and motivated to replicate the successes of the leaders in the space.

What exciting things can people look forward to for the 2017 version?

Main Event
UXDX will feature 1,000 of Europe’s most forward-thinking product leaders and entrepreneurs gathered together in the RDS. We’ve listened to feedback from last years attendees and we are continuing with the successful team structures and processes for our keynotes but we are expanding to two separate UX and DX stages so that we can delve deeper insights into specific UX and DX topics and tailor the agenda to meet distinctive needs of designers and developers.

Studio Training
Other feedback we received was that people wanted more hands-on experience so we are launching pre-conference studio training in key UX and DX topics on the 4th October. These training sessions will allow a select group of people to drill down into core subjects with some of the leading people, companies and trainers in the area.

IX (Irish Experience)
Networking is key for career and business success but it is an area that a lot of people struggle with. People naturally network when they are doing social events so we decided to mix enabling people to network more effectively, with a showcase of the best that Ireland has to offer. IX will feature pre-conference tours of Dublin as well as two day tours around Ireland post conference. UXDX have partnered with Adventure Tourism company, Irish Experience Tours, to run the post conference networking tours – which offers a chance to “show off” the beauty of Ireland to those companies coming from across Europe.

Product Showcase The conference, devoted to product development, is partnering with Enterprise Ireland to showcasing 10 outstanding products that are highly innovative, effective and carefully designed.

What opportunities are on offer for people / startups / investors and companies attending?

High performing teams spend 22% less time on unplanned work and re-work. They also release 200 times more frequently than traditional companies. How long can you stay competitive if your competitors are releasing quicker, getting valuable feedback sooner and spending less time on unnecessary work?

We’ve done the research and identified the top performing teams. The event will allow attendees to learn practical and actionable approaches to implementing best practices through case study examples from the world leading product delivery teams.

For startups who are focussed on building a great product, it will help them launch a better product to market, faster by adopting market validated processes. For investors, it’s an opportunity learn about best practices that they can share with their existing companies as well as providing the opportunity to meet with the most forward thinking startups, who are serious about their product and its success. For enterprise level products, it’s about getting teams performing autonomously at scale.

What tips would you give to people attending to get the most out of it?

1,000 experts in product delivery will be descending on Dublin over the course of 4 days in October.

Our first piece of advice is to get out and network. With the Dublin and IX tours there is opportunity to chat and meet people in a relaxed environment. There are only 40 spots available on the IX tours, and will sell out fast. Even if you’re Irish, book on and network with inspiring people who share the same passion and purpose as you – we promise you’ll build relationships that will be fruitful for years to come.

Our second piece of advice is to plan ahead. Our app will include a chat feature to enable you to connect with other attendees. Have a look at who else is attending and try to set up some meetings with people you want to talk to.

Finally, we recommend stepping outside of your day job. Designers should attend some sessions on the DX (Developer Experience) stage, and Product Managers or Developers should attend some of the UX stage. The best teams are proven to have an understanding of the value each team member brings to the product execution.

How can people book tickets / when does it usually sell out?

Tickets are on sale at uxdxconf.com now. The popular 2 for 1 will sell out within the next few weeks and with only 40 spaces, IX will sell out fast.

Anything else you’d like to add / we should have asked?

One of the first speakers UXDX have unveiled is Cheryl Kennedy, Director of Digital Design, Data and Services in Barclaycard in the UK. Besides many other achievements in digital, Cheryl brought the nonprofit Girls in IT initiative to Barclaycard, inspiring thousands of schoolgirls to consider a future in technology.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking