By Oscar Michel, Masters in Journalism, DCU.

Passengers travelling through the loop in the Dublin Airport get to visit the Walsh Whiskey Distillery but without leaving the airport. The visit is virtual!

The Walsh Whiskey Distillery is one of the leaders of the Irish whiskey renaissance. They have created a Virtual reality tour of their distillery in Carlow. After the tour a whiskey tasting session is planned.

Two famous whiskey bottles will be opened in the pop-up shop: The Irishman and the Writers’ Tears. The shop in Dublin Airport’s Terminal 2 is open from 7AM to 7PM during the months of July and August.

Walsh Whiskey Distillery partnered with specialist virtual reality producers, The VR Agency, and ARI who operate The Loop at Dublin Airport to develop the tour exclusively for passengers at Dublin Airport’s Terminal 2. The VR Agency production team filmed every element of the visitor experience, across two whole days, to give passengers a real sense of setting foot in Royal Oak. Today’s launch marks another global first for ARI who is committed to leading the way in innovation in the travel retail industry.

The distillery has the capacity to produce 8.5 million bottles of whiskey annually and is hand-operated, a very rare Technic for a distillery that size.

During this VR tour, the passengers will experience the ancient craft of distilling and see how all three styles of Irish whiskey – pot still, malt and grain – are distilled in the one still house.

The VR tour brings visitors into the heart of Walsh Whiskey Distillery, to experience the sights and sounds of the distillation process, from milling to the mash room and the still house itself. Meet some of the distillery team along the way and finish the tour with an actual tasting.

“We are delighted to bring the first ever virtual reality distillery experience to passengers in The Loop, Dublin Airport. It is both fun and informative and we hope passengers enjoy what is a unique way of experiencing our distillery and whiskeys, as well as being an introduction to the artful science of Irish whiskey distillation!” said Bernard Walsh, founder and Managing Director of Walsh Whiskey Distillery.

Paul Hunnisett, ARI Global Head of Liquor, Tobacco and Confectionery added “ARI is delighted to partner with Walsh Whiskey Distillery on this innovative 21st century travel retail experience. I’ve always been fascinated by the whiskey distillation process and have visited lots of distilleries in Ireland and Scotland, but I was blown away by the level of detail and interaction in this virtual distillery tour. It’s great fun and really takes the customer experience to a whole new level. Irish whiskey is renowned as a dynamic category and this commitment to innovation will help secure its growth and customer appeal long into the future.”

The Loop’s Click and Collect service allows you to browse and purchase up to 12 hours in advance of your flight via www.theloop.ie. Your purchases can then be picked up on departure or when you arrive back to the airport. Connect with The Loop on Facebook www.facebook.com/TheLoopShopping and on Twitter @TheLoopDutyFree.


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