Sony Mobile has today announced its partnership with the IRFU (Irish Rugby Football Union) as Technology Sponsor. The sponsorship is a three year deal and will include the Six Nations and Rugby World Cup.    

IRFU President Louis Magee commented: “Sony is a premium technology brand and their product design and performance is a great match for Irish Rugby. We are delighted to announce Sony Mobile as our Technology Sponsor and look forward to a productive partnership over the coming years”.

Russell Keating, Sales and Marketing Marketing Manager, Sony Mobile Ireland said: ”We are delighted and very proud to be a partner to the Irish Rugby team. Like the team, our Xperia Z3 range demands greatness. Not only does it offer the ultimate in design, technology and mobile entertainment, it also offers the highest levels of endurance with a two day battery life and highest waterproof ratings in a premium light package.

“The Xperia Z3 range ensures Irish rugby fans can capture the coming seasons’ action in stunning 4k video whatever the weather and watch it back in High Definition! Rugby is a demanding game played in all conditions which makes the IRFU Technology Sponsorship the perfect fit for Sony.”

Garrett Tallon, Account Director Mediacom added: “Sony Mobile’s partnership with the IRFU is a hugely exciting opportunity. The IRFU will help showcase Sony’s products to a wide audience. Much more than a simple badging exercise, the multifaceted partnership will enable Sony Mobile to connect with Irish Rugby in a meaningful way.”