By @SimonCocking. Quick catch up with Jan Ameri Entrepreneur – Working smart and hard. Small ideas with BIG impacts! Partner

When is Arctic 15 on?

This year the Arctic15 dates are May 3rd-5th

How many years has it been going?

It’s our sixth edition

What was the inspiration to start it?

Lack of ways to matchmake Nordic and Baltic startups with international investors and media. To get stuff done, deals, partnerships, investments, even exits. And what’s a better way to facilitate those activities than to actually bring people together into a physical space. The name has a number 15 and we get asked a lot about it’s meaning. It means that we select 15 Nordic or Baltic early-stage startups for our pitching competition. Your company can be from somewhere else too but one of the cofounders has to be from our region. The winner gets minimum of 50k€ investment from an angel syndicate, and plenty of visibility of course. Our 2012 winner Eyetribe was recently acquired by Oculus.

What exciting things can people look forward to for the 2017 version?

The heart of the event is the Deal Room, our matchmaking platform to set up meetings before the event, combined with the physical space where the meetings happen. We have been told quite often that we do this very well and many other event organizers have asked us to bring our Deal Room service to their events. So Arctic15 is all about hardcore matchmaking and networking with high quality people who come there ready to boost their business and ready to make some deals. There are other events who do the inspiration part so well that we feel that we do not need to focus on that. Even the focus is on the meetings, we do have a great set of speakers and plenty of interesting program. There will be also Speed dating sessions and workshops. We like to keep the size of the event below 2000 people to keep it somewhat intimate and easy to navigate. This year we are also adding a bonus day for the event, which we have named “X Reality Day”. It will focus on Virtual Reality, Augmented Reality and Mixed Reality, and especially on the business side of it. There will be discussions and presentations on how do you build business on top of all the technology, content and platforms, what’s the opportunity there and when will it happen. X Reality Day will be on May 5th, the last day of the event. You can check out all the Arctic15 speakers here and we will be adding still more. Ohh and of course food! At Arctic15 we are proud of offering great food which is included in the ticket price. At the Food Street there will be plenty of different options of small portions and you do not have to wait in lines, just grab and go. Arctic15 is a lot about being efficient. Come and “Find the One”, which is our slogan for the edition.

What opportunities are on offer for people / startups / investors and companies attending?

We touched this a bit already, but it is important to emphasize it again. The Arctic15 opportunity is to meet with highly motivated people who are coming with a solid mindset ready to do business with you. Be it getting or making an investment or finding a partner or making sales or writing an article. Last year we asked our attendees six months after the event how many made deals from the event, and 40% of those who answered said they had closed a deal. We are pretty happy with that number but of course the aim is to increase it. After the busy day program, naturally the networking continues during the evenings and that’s where you can make friends, so save some energy for the evenings too.

What tips would you give to people attending to get the most out of it?

Prepare, prepare, prepare. When the Deal Room matchmaking platform is opened, start searching and contacting those who are relevant people for you and book meetings with them. Signup for a Speed dating session and check out the workshops and speakers you want to see. Build your agenda ready for the most of the day, but leave some room for serendipity. Meaning that you should come focused and with certain goals set, but keep your mind open for something unexpected too.

How can people book tickets / when does it usually sell out?

You can get the tickets or buy a demo booth for your startup via our website at https://www.arctic15.com/tickets/. We are actually using an Irish company, ti.to, for our ticketing 🙂

Anything else you’d like to add / we should have asked?

First I want to send greetings and congratulations for the new Dublin Tech Summit organizers who did a great job as first timers organizing a big event. Noelle, John and others, see you again next year at DTS! Secondly, thank you so much for the interview and we’re looking forward to see you in Helsinki in the beginning of May.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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