The chart below is based on a recent report by IDC summarising the difference in pricing structures between Windows Phone, Android and iOS. The contrast between Apple’s strategy and the other two is quite clear but it doesn’t tell the whole story.

While Android’s 19.82% of the high end market appears smaller, it equates to 50.6 phones compared with 29.8 million iPhones. Of course, Apple takes in the profits from every one of those iPhone sales and as we see every quarter that usually means they make most of the profit across the whole industry. With the next iPhone(s) launch around the corner, those numbers are sure to take their usual Q3 shoot too.

Infographic: How Smartphone Prices Differ Across Platforms | Statista

You will find more statistics at Statista

Android and Windows Phone pricing structure appear very similar but again the devil is in the detail. Android shipped on over 255 million devices in the last quarter while Windows Phone accounted for just 2.5% of the market with 7.4 million shipments. While Microsoft have made many improvements to the OS, their acquisition of Nokia to bring hardware manufacturing in house has yet to bear the fruits of the cost. Many are watching closely to see what Satya Nadella brings to the table.

Something that is not included on the chart above (which is telling in itself) is BlackBerry’s position. With 1.5 million devices shipped in the last quarter they were slightly up on Q1 but they are now a further 78% down year on year.