By @SimonCocking interesting interview with Diego Dalia Design Lead • Co-founder • Co-organizer . Diego will be speaking at The LavaCon Conference on Content Strategy and UX is coming to Dublin on May 22nd, see more here.

1 min pitch for what you are doing now?

I’m a designer and digital nomad. I lived in different countries and since 2015 I am based in Dublin, where I work at IBM Design as a Design Lead. I’m currently working with several clients based in Europe, Canada and Latin America on projects related to digital transformation, where IT is used as a service by applying Service Design principles and Design Thinking, to build holistic solutions that are client centric.

What will you be talking about at LavaCon?

At LavaCon I will deliver a workshop sharing my expertise in Design Thinking. The attendees will have the opportunity to join a short but intense workshop and to learn how we apply Design Thinking at IBM to design digital solutions made to improve users’ lives.

What inspired you to attend it?

I’m really looking forward to meeting new people that are curious to learn more about Design Thinking, to hear and learn about their jobs, their challenges and goals, and finally, to working with them to understand the value that design might deliver to them and their companies

How was the last 12 months, what worked well, what didn’t move as quickly as you would have liked?

A growing number of companies are recognising the value that Design brings to their business by helping to craft user-centred solutions. Designers are important actors in the process of delivering digital and business transformation, and in generating innovation by applying Design Thinking and other User-Centered methodologies.

Designers lead the game now, but they still have a lot of challenges, since they must prove the value of using a not conventional and creative approach to solve complex problems. Designers should lead stakeholders and other people involved in the design process to think in a holistic and integrative way; they should help them to design experiences around products and services, and to deliver new value propositions to their end users.

Which influencers and websites do you follow to keep up to date with the latest developments?

It’s hard to mention just few sources or individuals that I follow (they are too many!). I’m an avid consumer of contents produced and shared on different social media; I try to read at least 5 articles or blog post, and to watch 1 or more talks every day. I usually follow designers that work for other design firms that I like (like IDEO, frog, Fjord, Google, etc) and that share their work on social media like Twitter, Medium, LinkedIn, dribbble or even their personal blog.

Recently I have a strong interest in Big Data & Design, and I find very interesting the work from Giorgia Lupi Co-founder and Design Director at Accurat, a design firm based in New York City and Milan, Italy.

How can people find out more about what you are working on?

I try to share my work and updates through my twitter account https://twitter.com/diegodalia. I’m planning to write and share more on Medium also. I co-organize few events here in Dublin (UXcamp Dublin, Service Design Drinks, Dublin UX meetup) where I sometimes participate as a speaker; moreover this year I’ve been invited as a speaker to few conferences – UX Istanbul, UX Pakistan, and next May I’ll speak at UX South Africa in Johannesburg – and I hope I will have more opportunities to share my expertise in the second half of the year.

LavaCon takes place 22-24 May, Croke Park Conference Center


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