How Aer Lingus creates relevant social media campaigns, insights with Paul Buckley Head of Social Media

By @SimonCocking. Interesting interview with Paul Buckley Head of #SocialMedia at @AerLingus What is your background, and your role now? I’ve been Head of Social Media at Aer Lingus since 2012. My responsibility is to oversee the continued development of Aer Lingus’ social channels for delivery of guest care, marketing, communications and business intelligence. It’s my job to … Continue reading How Aer Lingus creates relevant social media campaigns, insights with Paul Buckley Head of Social Media