This article originally appeared on 60 Second Social.

I know, I know. This is not social media stuff that I usually write about, however the news on this topic broke last night and as a big fan of connected health and fitness I had to take the time to address it. I have both a Fitbit and Jawbone UP, I loved the Fitbit and this morning I am wearing my UP band.

The reason for this? I am also a fan of Apple’s HealthKit platform, I love the idea of being able to see all of my health data in the one place and using it side by side with the native app supplied but either Jawbone or Fitbit has had me pretty excited about the future of connected health. Apple’s HealthKit is having its fair share of initial starting out pains however I like the idea of it so far and for a wearable company to shun it to the sidelines and make seemingly no attempt to try to integrate with it is a strange move.

However Fitbit has no plans at present to actually use HealthKit which is a bit odd considering that Fitbit was shown off during WWDC in June and was expected to help usher in the new initiative. There has been no official statement yet however the company has responded in their online forums.

We do not currently have plans to integrate with HealthKit… It is an interesting new platform and we will watch as it matures, looking for opportunities to improve the Fitbit experience. At the moment, we’re working on other exciting projects that we think will be valuable to users.

So if you were waiting for that update to arrive in the App Store (like I was!) then you may be feeling a bit disappointed. However for Jawbone users there is no such issue, I am kind of glad I have both now and late last night I powered up my UP band (which I was glad to see charge up okay after a long time of inactivity) and have been happily using it with the Apple health app since yesterday evening.

I like being able to see the data from both the UP band and My Fitness Pal all in the one place if I need to quickly glance at it, then I can dive into the more in depth stuff in the Jawbone app if I want.

It may change for Fitbit down the road, they straight up have asked users on the forum,

“What do you imagine HealthKit integration would entail and what do you expect to get out of it?”

HealthKit is still a young platform with a lot of growing to do however for now it seems as if Fitbit users will have to make do without it. Is this a wise move from Fitbit or are they missing the chance to get in there and get stuck into a new exciting platform early? Indications right now are that people will be more than willing to abandon Fitbit for Jawbone according to their message boards this morning!

About The Author

Mark is the founder of 60 Second Social media where he provides social media news and digital marketing analysis, he is also a proud father of his bearded dragon, Lola. You can follow him on Twitter here. You can also follow 60 Second Social on Twitter here.