By @SimonCocking. Interesting interview with Plumbr who are also now featured on Product Hunt.

Describe the company – the elevator pitch?

Backed by the founders of Skype, Plumbr makes everyone a performance superhero. Too many development teams solve issues based on emotional, often vague feedback from customers when they should be prioritising tasks based on facts. Also, different users often get very different experience using the same services. Plumbr just announced a new product, Browser Agent that makes sure you aren’t losing customers due to the performance of your application. Automated tools like Plumbr Browser Agent are more objective and accurate than humans. With Plumbr you can prioritise and fix issues much faster.

How are you different?

Plumbr doesn’t require engineering knowledge so it works well for both – product owners / business managers as well as IT engineers.

Plumbr Browser Agent:
– Measures every user interaction with your application
– Works with any HTML/JS based web application regardless of the backend (.NET, PHP, Java, …)
– Collects data automatically and is invisible to end users
– Offers real-time transparency with regard to the user experience
– Adds minimal performance overhead
– Can be installed in mere minutes and does not require any configuration


Priit Potter, co-founder and CEO at Plumbr

For Java applications, Plumbr uniquely links user experience bottlenecks directly to the root causes in code eliminating the need for manual troubleshooting. That speeds up fixing issues by approx. 75%.

Why will the company/product do well?

The founders of Plumbr are all engineers. Previously to Plumbr they helped to grow a small software house into region’s leading software provider hiring more than 600 employees and closing high-level customers from top banks, telecom enterprises and government organisations in Scandinavia.

Where are you based?

Our HQ is in Tallinn, Estonia and we have representatives in Finland, Denmark and the U.S

When was the company launched?

In 2011.

What have been your biggest wins to date?

We take pride in being the dominant monitoring tool for Estonian public services, including the Citizen Portal. However, one of Plumbr’s very first customers was NASA who contacted us out of the blue, and started using the services.Last month, we hired Taavi Kotka, the former CIO of Estonian Government who played key role in helping Estonia develop as an advanced digital society. Taavi has been called the father of the world-famous Estonian e-Residency program, No-Legacy Policy and other innovative initiatives.

What type of people (market segment) are you trying to attract to your product?

Plumbr’s target customers are companies that run or develop business critical software systems, such as banks, e-commerce sites, and product development companies. It already services more than a hundred customers including Verizon, Twilio, HBO, SEB and many others.

Tell us about your team?

Everyone in the core team has worked close together before starting Plumbr. What’s curious is that the company would probably have never been established if there weren’t for a PhD thesis and one very fierce grandmother. Back in 2011, Vladimir Šor (later the co-founder and CTO of Plumbr) was writing his PhD thesis on Memory Leak Detection in Java applications and was close to giving up. Luckily, Vladimir’s grandmother forced him to get the research done. Later, based on the results of his research, Plumbr was born.

Anything else you’d like to add / we should have asked?

You might be interested to find out why the CIO of Estonian Government chose to join Plumbr, not any other tech company. His next blog post will be coming out already this week.

How do people get in touch with you?

We invite everyone to create a two-week free account and give the Browser Agent a try. It’s extremely easy to set up. Feel free to tweet us at @JavaPlumbr or email to [email protected].


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking