MobileIreland.ie is a website that supplies gadgets and accessories for smartphones and tablets. With over 1000 products now available from their online store, Mobile Ireland are aiming to become Ireland’s number one website for electronic products and accessories.

We spoke with Managing Director, John McGovern, to find out more about the company and their future plans.

In conjunction with their Business Showcase feature, MobileIreland.ie have very generously given us a prize to giveaway to one of our lucky readers. More details about this can be found below.

Hi John. First off, what is MobileIreland.ie and what products do you offer?

Mobile Ireland is a Start-up business that supplies smartphone and tablet accessories at competitive prices. We offer a wide range of accessories from multiple brands including our own, Otterbox, Veho, and more. We have always specialized in iPhone and iPad gadgets. Over the last year we have expanded to offer a much bigger range including a great range of earphones, action cameras, Bluetooth accessories and more.

When was the company launched?

We launched in 2011. I began Mobile Ireland straight after I completed a Masters in Strategic Management & Planning, in UCD. I applied for work for a month after finishing my course, and at the same time kept growing Mobile Ireland. One day I decided it was time to stop applying for work and to commit 100% my business. I have never looked back.

Where are you based?

We are based in Dublin 18. Currently we only have an online presence, which will hopefully change in the near future. We are looking to introduce two pop-up shops in 2015 in Dublin, so keep an eye out. You can find our products on our own website and on multiple Irish based websites, like Donedeal. From time to time you will also find a small selection of our products available from the daily discount deal websites (like Galway Advertiser and Grabone) allowing you to get a real bargain. Our best deals are provided to our newsletter subscribers though.

How has business been going since you launched?

Business is going great. We are always proactively looking to grow our sales channels and to introduce innovative products for our customers. It is also our goal to team-up with other Irish businesses and to grow together.

How many different products are available on the site now?

We currently have over 1,000 products available on our website. We have also just introduced two new suppliers to the Mobile Ireland family, this will allow us to expand our product range 10 fold over the following months. Our new products will focus on branded products, and will include a wider range of accessories that anyone would be delighted to receive as a gift.

In the Irish market, what are the most popular products you sell?

Our biggest sellers are our iPhone 4 cases, even with the iPhone 6 being launched earlier this year we still see that iPhone 4 users are still going strong. I am also delighted to say that one of our big sellers in 2014 has been our smartphone running cases. We have seen a significant jump in sales since 2013 and are optimistic the increase in sales demonstrates an increase in the percentage of Irish people keeping active.

One of the brands we supply is called Veho. Veho is based in the United Kingdom and we have seen a big increase in customers looking for their products since they started sponsoring Southampton’s Premiership football club. They offer a fantastic range of accessories and action cameras

In the run up to Christmas, I’m sure you have some great gift ideas for people. What products would you recommend?

Christmas is my favourite time of the year. I am like a ‘kid in a candy shop’. There are thousands of gift ideas out there, and everyone is different. I personally get really excited over Bluetooth accessories, innovative products, and anything that will keep me entertained for a long period of time.

My Top 4 Gifts Ideas Are:

  1. Action Camera. In my opinion the Veho Muvi K2 WiFi action camera is the best action camera available today. Gopro are the leading maker of all action cameras, but the big problem with buying a Gopro is they cost twice as expensive as the Veho K2 camera, and the two cameras provide nearly all of the same features and quality.
  2. Smartphone Case. The Urban Armor Gear (UAG) case has become one of the best selling smartphone cases on the market. I am a clumsy person, I have tested hundreds of smartphone cases and I can definitely say the UAG case is the only reason my Samsung S4 screen is still in perfect condition.
  3. Quadcopter. Remote control quadcopters have become a big seller over the last two years, and have become a high-end tech product. You can purchase micro quadcopters from around €100, all the way up to the spending thousands on a professional one. The best brand at the moment is called DJI, they are famous for bringing out the Phantom quadcopter which will set you back around €1,000.
  4. Car Handsfree Kit. You can never be too careful when you are driving, and you should never touch your phone when you are on the road. That is why I am including the Veho car handsfree kit in my recommendations. The Veho car kit works with any smartphone and provides the best quality calls I have seen in any ‘plug and play’ handsfree kit

Christmas gift ideas – Mobile Ireland

Have you any Christmas promotions in the pipeline?

We plan to offer a unique set of promotional offers online. You can save on certain products if you subscribe to our newsletter, save on other products if you follow us on Twitter or Facebook.

What are your long term plans for MobileIreland.ie

Our goal is to become Ireland’s top website for electronic products. We want to take our customers on a journey with us, while offering great value and great choice. We make sure to offer a diverse range of products, starting with a range of low costing cases (starting at €8) all the way up to top-branded products, which are available at competitive prices. We are socially active on Facebook and Twitter, and we plan to introduce a Youtube Channel in the near future.

What’s the best way for people to stay in contact and find out more?

We have many ways for customers to keep in contact. You can email us at [email protected], you can contact us from our website and from Facebook or Twitter.

UAG Mobile Ireland

As we mentioned above, Mobile Ireland have given us a great prize to giveaway to one of our lucky readers. The prize on offer is one UAG Case of your choice, selected from Mobile Ireland’s extensive range of UAG cases. You can check out their range here.

To be in with a chance of winning this excellent prize you need to be subscribed to our newsletter. If you haven’t already subscribed to our newsletter, you can easily do so in the sidebar of this article on the right hand side above.

The competition will run for 1 week from today and is only open to people with an address in Ireland. A winner will be picked at random from all the valid entries next week after this competition closes.

The best of luck to everyone who enters and thanks to MobileIreland.ie for providing the prize.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with me on [email protected]