Describe the company – the elevator pitch …
Investoo Group is a financial lead generation company, delivering high quality trading, forex and cryptocurrency leads to our partners. Through our network of websites, guides and educational materials, we empower those interested in investing, and help them find the right broker.
How are you different?
We’re unique in the speed and scale in which we operate. We work across multiple verticals – CryptoCurrency, Forex, CFDs, Stocks and RoboAdvisors – in all major countries and languages. We also focus on all the customer acquisition channels, from big players like Facebook and Google, all the way to small media buys on targeted industry sites.
Most affiliates in our space are confined to one or two verticals, in a few countries.
The other key difference is our pursuit of an aggressive M&A strategy to facilitate growth. We’ve acquired 8 websites in 2017, with a few more pending.
Why will you do well?
We have strong digital pedigree – our board includes people who have sold and invested in 8-figure businesses, and taken companies public. We’ve also recruited exceptional talent from within the industry. I honestly believe there is no better team to lead and take this company to the heights it can achieve.
Where are you based?
We are based in the City of London. We also have small remote teams in Bulgaria and France.
When was the company launched?
The company was launched in earnest just under one year ago, in November 2016. That’s the point at which investors Optimizer Invest, Kinetic Investments, Samuel Miranda and Adam Grunwerg channelled capital and infrastructure into what was already a successful, but small-scale affiliate business. Since then we’ve grown the revenue by over 15,000%.
What have been your biggest wins to date?
Latching onto the popularity of cryptocurrency really helped to accelerate growth – we help thousands of customers a day decide where to buy and invest in coins such as Bitcoin, Ethereum and Ripple. This growth allowed us to re-invest funds by acquiring more sites at competitive multiples. We recently cemented our position in the German cryptocurrency market through the acquisition of bitcoinmag.de, a portal that provides crypto price and exchange information to potential investors.
Who are you trying to attract to your product?
People interested in online trading and investing. For beginners we offer guides, courses and webinars. For more advanced customers, we offer information around the most competitive spreads and signal services.
What tips would you give to others looking to build their business?
Jump on industry trends and be as reactive as possible as a business. We picked up on the influx of people looking to buy Bitcoin and Ethereum earlier this year, and built sites to meet this demand. We’ve also invested in new investment niches, paying a premium for the exact match domain roboadvisors.com. I think we’re seeing a democratisation and personalisation of finance, so it’s important to pick up assets that match that evolution.
Tell us about your team?
We’re now a team of 55, with the main units comprised of marketing, tech and business development and the administrative functions. We’re a very international team – we cover around 15 languages in the office! Trading is extremely popular in the Gulf and South East Asia, so we’ve factored that in when building the team.
What are your plans for the future?
We want to emulate the success of other affiliate companies and head to a public listing in the next few years. We intend to diversify more into consumer finance, and may even launch our own broker or crypto exchange given the volumes of traffic we have passing through our network.
What are your favourite tech gadgets?
I love my Sonos system, I’m a huge music fan, and being able to have so much flexibility with how this is distributed around my home and the office is great.
What tech gadgets do you wish you could use to help you?
Someone talked to me once about a VR headset meeting/conference bubble – where all participants in a conference call could be part of the same room and talk as if face to face. Skype and other video calling services are great, but being absorbed into the same space with no distractions around sounds like a very cool idea.