By @SimonCocking

Describe the company – the elevator pitch

Gabriel Marketing Group (GMG) is a boutique integrated marketing and public relations firm that caters exclusively to high-growth technology companies looking to increase market awareness and rapidly grow sales through the strategic planning and execution of highly effective marketing, content and public relations programs.

How are you different?

At GMG we focus 100% on high-growth technology companies around the world. We offer forward-thinking digital marketing and content landing and execution, as well as a proactive and creative public relations approach to provide an all-around integrated marketing and communications strategy that transforms companies. With this approach, our clients reach the right targets, with the right messaging and gets noticed by press, influencers, potential partners and acquirers and more.

Why will the company / product do well?

Since its founding in 2011, the company has grown year over year, and winning the business of some of the hottest and most innovative technology companies around the globe. In a little over 3 years, our clients have experienced measurable and successful goals, from growing sales and improving awareness, while 13 have successfully exited through profitable acquisitions. With GMG’s newest product and service offerings, including its new gold-level partnership with HubSpot and the development of interactive digital experiences, the company continues to innovate, preserve and further its place as a marketing leader. As we pursue bringing the GMG brand to Ireland, we are focused on helping Irish tech companies grow their businesses and meet their goals around the globe.

Where are you based?

We are currently located in the Washington D.C. metropolitan area in Tyson’s Corner, Virginia.

When was the company launched?

GMG was launched in January of 2011 by founder and current CEO, Leah Nurik.

What have been your biggest wins to date?

Throughout the years we have doubled the number of employees, became a certified Gold HubSpot Partner and Reseller, exponentially expanded the digital marketing team, launched countless websites, tripled the number of clients since 2014 and positioned clients for 13 successful exits within the last 3 years.

In addition, we have been a recipient of numerous industry awards for branding, public relations and marketing including the PR Global Awards, Brava Awards, Davey Awards, The Telly Awards, Stevie Awards, and multiple MarCom awards. Recently, we were able to expand our global reach by being accepted into Eurocom Worldwide, one of the largest independent PR networks in the world.

What type of people (market segment) are you trying to attract to your product?

We focus on delivering products and services designed for disruptive and innovative high-growth technology companies that range from pre-revenue to $500M. The majority of our clients are software companies in a variety of sectors such as collaboration, marketing, cybersecurity, messaging, mobile, financial, health and wellness, business intelligence, performance testing and monitoring, operational intelligence, drones and UAV, dev ops and more. We take on clients who have a product and/or service that we genuinely believe in, we know we can help and feel passionate about.

Tell us about your team?

Our team is full of vibrant, talented, fun and highly intelligent hard-workers. Our work culture takes pride in being team and goal-oriented. Every employee plays a major role in the success for our clients and ultimately success for GMG. We work hard together and we enjoy playing hard together as well.

What are your long term plans for your product / company?

We plan to continue to grow by expanding our geographical reach beyond the United States, increasing our client roster in Ireland and Sweden. We are already a member of global PR consortium Eurocom Worldwide, which provides us with global presence in 55 capitals across the world. In addition, we will continue to productize as much as our services to provide the best marketing activities possible to more clients at an affordable, recurring rate, while also exploring reseller partnerships that are a good fit for our base. This strategy also gives us the opportunity to scale quickly, while still offering strategic consulting, content and PR services to our clients that add measurable and impactful value.

 What are your favourite tech gadgets?

I’m loving my Garmin Fenix hiking GPS watch! It’s great, it helps me wherever I hike and tells me distance, calories, and I’m never lost.

How do people get in touch with you?

To learn more about GMG and its services, please visit http://www.gabrielmarketing.com or follow on Twitter @GabrielMrktg.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking