By @SimonCocking

Describe the company – the elevator pitch …

Certified Trades and Professionals is an elite global directory. Created for certified and qualified individuals to display their qualifications to a public audience. With their consent, we check and confirm all their qualifications reassuring the public and potential employers that they are exactly what they say they are: Qualified Experts in their chosen field.

There is nothing more important for the public than being able to verify who they are dealing with before allowing them into their home or business. We have excellent coverage, with the ability to check qualifications from over 10,000 academic institutions around the world. With the use of our colour coded system and direct contact to the individuals, the public can easily find a verified professional or trades person.

How are you different?

We are different to other sites in that we are a directory. We seek to place subscribers on an equal footing and to that end we chose an alphabetical and regional directory format for our website to best promote the individual subscribers. By allowing the public direct contact to the subscribers we eliminate extra fees for boosted presence or bidding wars over quotations.

As stated above, we use a uniquely formatted colour coded system to display the individual subscriber’s qualifications. Amber signifies a processing stage, where green signifies a verified profile. Red means we were unable to verify the information provided.

Why will you do well?

By using a directory format we offer the public and subscribers direct contact with one another. At present there is a challenge for the public to get in touch with qualified and verified individuals directly. We have created an easy and reliable database to put those people in front of each other.

Subscribers can build an individual professional profile, giving them a chance to detail not only their qualifications but also their work history. The public are not required to create an account to access the site, so they can find a verified professional without hidden paywalls or third party interference.

Where are you based?

We are based in Ireland with offices in Dublin 7, but we cater globally through a .com website.

When was the company launched?

We had a soft launch in June 2017 before launching fully in September.

What’s coming up on the horizon for your company?

We are very excited to be heading to the Ideal Home Show at the RDS this October, we are hoping to raise our profile there and gain feedback. We have a number of other trade shows lined up already for the new year.

Who are you trying to attract to your product?

Having just launched we’re currently focusing on building our database of qualified subscribers before turning our attention outward to advertise the site to the public. Being an elite directory, we are targeting any qualified people hoping to give their business an edge by building public confidence in their expertise.

What tips would you give to others looking to build their business?

More and more people are finding themselves in a position to try and create their own business around themselves. The best thing we’ve learned is to set up a strong and solid business plan. Make sure you have all your routes planned, the last thing you want to do is to leave vital things like marketing or budgets to chance.

Tell us about your team?

We are a very small team, there are four of us in the office running things day to day. For our website management, we work with eTailor, a web development team based in Dun Laoghaire, Dublin.

What are your long term plans?

We are striving to create the one-stop shop for the public to look for their professionals, whether it’s beauty, technology or construction. By placing the emphasis on the elite qualified professional we will create a “green” standard for people to look for.

How do people get in touch with you?

You can contact us either through our social media channels on Facebook  or Twitter as well as through our website.

Head Office & Administration: +353 (0)1 8726950
[email protected]edtradesandprofessionals.com


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking