By @SimonCocking 

Describe the company:

The Centre for Citizenship, Enterprise and Governance (CCEG) is a British think-tank and not-for-profit university spin-out, as well as the first UK-based organisation to have an Initial Coin Offering (ICO). Since 2011 our financial and non-financial metrics measuring Total Value of transactions have underpinned global legislation and been internationally recognised as a standard. We are now using this grounding and experience in measurement of values to launch a cryptocurrency platform that can transact Total Value: the Seratio Platform ICO and Seratio Token (SER).

CCEG has created a vision for a Circular Economy of Currencies based on Values, simultaneously capturing both financial and non-financial value in any transaction. This is the first time Total Value will be recorded and transacted on a blockchain with mass adoption. The distinctive feature of our Seratio Token is the ability to capture the financial assets, microshares and provenance of transactions involving people, products, processes, projects and organisations.

The Seratio Token is also the first issue of a resilient Ethereum token in the UK. Ethereum has the best-developed infrastructure and is well adopted within the cryptocurrency community – we at CCEG believe the use of ETH and ETC will trigger wider and easier adoption of the platform to aid and accelerate the growth of Cryptocurrencies with Values.

The Seratio Enterprise Blockchain Platform is an all-in-one blockchain environment with three key distinguishing themes:

  • Cryptocurrency (financial assets) linked to intangible value and sets of values
  • Tokenised Currency (non-financial assets) linked to intangible value and sets of values
  • Provenance (financial and non-financial assets) via traceability, recording and tracking

This allows users to track the value and impact they make, and most importantly profit from it in many different ways. The platform allows entities (whether individuals, companies, organisations, institutions, etc.) to earn, transact, spend, trade and monitor their digital assets. This ability to transact value has been rigorously tested over the past three years in the private, public and academic sectors.

How are you different?

The trend of fly-by-night ICO schemes has eroded the trust of both investors and authorities and this is where CCEG truly stands apart. We are the first British ICO, the world’s leading think-tank on the movement of value, and an established institution with a reputation to uphold. We have one of the largest blockchain teams in the world and we meet the needs of the market as a cryptocurrency platform from an established entity – one that is already trusted and delivering commissions for governments around the world. Furthermore, we are a UK-registered company already operating in a highly regulated environment unlike our competitors.

Our product is a significant build to the blockchain philosophy, which itself is revolutionary. The potential to break down, measure and transact value beyond the pure financial may lead to a step change in the capitalist model we have today.

Why will you do well?

The current ICO and crypto market is full of businesses trying to capitalise on the surge of interest and the utter lack of regulation in this area. We, on the other hand, have established the Seratio Platform with the support of the UN Blockchain Lab and it is supported by the major Bitcoin miner and prolific investor Chandler Guo, as well as a host of cryptocurrency, regulatory, security and legal experts, including nuclear code auditors. As governments play catch-up and increasingly regulate this space, we will continue to embrace regulatory requirements and remain strongly committed to compliance with all applicable frameworks. In short, in a year, when the vast majority of ICOs have vanished due to regulation, we will be in our element.

Secondly, the follow-on growth and market value of the SER will remain a top priority. We already have a number of commissions that will expand the adoption and demand of the currency. That, together with ongoing promotion and marketing, will fulfil the prediction that we are one of the two ‘Most Promising ICOs for September, 2017’ (Live Bitcoin News, 10 Sept 2017).

Prolific investor and Seratio Advisor Chandler Guo, with more than 30 ICO investments in the last 3 months alone, who described the Seratio Token as “This is the next bitcoin … it’s higher than bitcoin” (CCEG University of Cambridge conference on Internet of Value, November 2016).

The Pre-ICO ran from 15 – 30 September 2017 and raised £1.75 million, significantly exceeding our £1 million goal. We have also had £1.625 million in private placement prior to the pre-ICO.

Where are you based?

We have a global team with offices in London (headquarters), New York, Shanghai, Kochi, Brazil and Zug (Crypto Valley) Switzerland and more than 83,000 members around the world including 7000+ C-level executives of the world’s largest companies.

When was the company launched?

The idea for the Social Earnings Ratio (hence Seratio) was created  in 2011 by Professor Olinga Taeed. CCEG was founded two years later as part of the University of Northampton, and then became a spin-out in 2015. Over this time, we have expanded our research capacity significantly and the SE Ratio was termed “the most rapidly adopted social metric in the world” by the Vatican press.

What have been your biggest wins to date?

The SER will function as a parent currency for the growing Seratio Community, with coins reliant on the Seratio platform reflecting the worth of specific values to specific people, including coins and tokens that promote the United Nation’s Sustainable Development Goals.

Our biggest ‘wins’ are our 35+ existing commissions of which nine are over £1 million, creating a pipeline of signed commissions of future Alt-Coins scheduled for release in 2018, such as the Women’s Coin, City Coin, Faith Coin, Edu Coin, and Leadership Coin. The release of Seratio Alt-Coins will accelerate adoption of the SER token, resulting in a large, expanding Community where Seratio token value will continue to grow.

Of course, our metric being chosen in 2015 to underpin the Social Value Act and the Modern Slavery Act in the UK remains a major step in our mission to help the world measure Total Value.

We were also recently listed as the only blockchain idea in The Financial Times’ ‘50 Ideas to Change the World’ on 2nd October 2017, which was quite exciting!

Who are you trying to attract to your product?

There are two groups we are looking to attract: First, the crypto investors who are ready to invest in an ICO being run by an established institution and who want more than to just pump-and-dump. These may be investors looking purely for financial gain, or also those wanting to ethically invest.

Second, we are looking for organisations, governments and industries who want to launch alt-coins on the Seratio Platform. Existing clients include the European Union, Chengdu University and Cyber Futures, and we are excited to help many more groups create tokens within the Seratio Family, as the growth and demand of each will benefit SER token holders by growing demand and adoption.

What tips would you give to others looking to build their business?

Do not cut corners and make hasty decisions. Plan for success on all timescales: one month, one year, one decade. Do things properly and methodically, as trust and reputation are the most valuable currencies in any market. This is why we have been planning our current ICO for over a year and we have been developing the algorithm, code and software for over five years. This is also why our pre-ICO was 175% funded, easily passing our goal of £1 million. Additionally, this is why our metrics have been used to underpin legislation for multiple governments, including British and European laws.

Tell us about your team?

We have a large, international team. Our CEO, Barbara Mellish, is an expert in Banking Payments and Cards. She held several executive positions with Barclays, leaving to sit on the Bank of England’s UK Payments Council where she was responsible for the integrity and security of the national infrastructure of payments in the UK, transacting an average of over £385bn per day. Our Chair, Professor Olinga Taeed, worked for the then British Prime Minister David Cameron’s Big Society think tank to develop what became the Social Earnings Ratio (S/E Ratio), and is a world authority in the movement of value.

Our Head of Business Development, Reto Gadient, is also the President of the Crypto Valley Association, while our Head of Blockchain Development, Daniel Kaminski de Souza, is a co-founder of Ethereum Classic. CCEG’s Head of Blockchain Strategy, Roy Zou, is also the Chairman of the Ethereum Classic Consortium. We have over thirty blockchain team members, about half of which are coders, and that is just within the CCEG UN Blockchain Lab.

CCEG is further supported by external professional advisors from leading specialist organisations.  Our legal advisors, Evershed Sutherlands, are a global law firm with over 50 offices worldwide. Our code auditors, Sandblocks, specialise within the nuclear and transportation industries and our regulatory advisors, Coinsult, are specialists in their field, internationally known and very well regarded.

What are your long-term plans?

We seek structural change through the use of blockchain and cryptocurrencies. Our vision is to create Cryptocurrencies with Values. The SER is ultimately a build on Ethereum and has the potential to overtake BitCoin in popularity.

Last year, through the application of blockchain, our expertise in non-financial value measurement became fully transactable.  Payments that record and track the financial value, which we all are very familiar with, became super-enhanced with a record or trade of an additional non-financial value. The non-financial value can be of the organisation / project / product / process / person connected to the seller, the buyer, or a third party. This non-financial value can be considered and recorded on our Seratio platform. This gives transparency to a transaction on a level never before seen. This is the articulation of the total value of a transaction, which we believe all transactions will recognise in the future.

As mentioned previously, the SER is the first token in a series of commissioned future tokens that we have in-plan to launch. These tokens will each have the aligned values of their community attached to them captured through our S/E metric specifically for that group; S/E is the corollary to the financial instrument the P/E ratio, together they form Total Value. As each new token is promoted and launched, a new market is opened up to the use and potential of SER cryptocurrency.

Market growth and finding places to spend and transact remains the big challenge to mass adoption of a cryptocurrency. Our long-term plan is to realise mass adoption so that organisations and individuals can make transactions using Total Value. We will implement this plan through the Seratio Platform and our Alt-Coins: With the SER and all our future coins, the services and benefits of the Microshares will be available to all token holders. This will encourage further adoption, promote acceptance and accelerate wider use. A wider community built on the stability, security and trust of the SER family will develop and grow.  Our goal is to become the trusted brand of cryptocurrency, the Cryptocurrencies with Values. What we want is a circular economy built on our coins.

What are your favourite tech gadgets?

Well, it may not be a gadget per se, but what we find really exciting is how the use of A.I. is beginning to show in everyday life. Unlike Apple’s Siri  we prefer Samsung’s Bixby for personality and humour. Although often not actually of help, it does make us smile and has some great profound answers. There is such tremendous potential for A.I. to make life easier, better, and perhaps more fun.

What tech gadgets do you wish you could use to help you?

Right now the cryptocurrency world is like the Wild West when it comes to tech gadgets: there are a lot of new ideas being built and released, but they are rough around the edges and are built for function. In general, the user interface in the crypto space is very basic. We are looking forward to crypto ‘gadgets’, especially wallets, becoming more refined, with significant functionality and security as well as being more user-friendly. This is actually one of the needs that will be met with the Seratio Platform; we are building a new wallet that will be safe and easy to use, and will be able to store the entire (growing) family of Seratio tokens.

Anything else you’d like to add/we should have asked?

Seratio Platform ICO Key Facts:

  • The ICO site is https://www.seratio-coins.world/
  • The ICO is LIVE. It began 1st October and ends 31st October 2017
  • The Pre-ICO ran from 15– 30 September 2017 and raised £1.75 million, significantly exceeding our £1 million goal
  • Currencies accepted include four cryptocurrencies like Bitcoin (BTC, ETH, ETC, LTC) and all fiat currencies (UK£, US$, EU€, etc.). Standard KYC (know-your-customer) and AML (anti-money-laundering) safeguards are implemented
  • Independently listed on Live Bitcoin News as one of the two ‘Most Promising ICOs for September, 2017’: http://www.livebitcoinnews.com/promising-icos-september-2017/

How do people get in touch with you?

Further information in more than a dozen languages can be found on www.seratio-coins.world including the latest White Paper. Alternatively, you can email [email protected].


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected].ie or on Twitter: @SimonCocking