By @SimonCocking

Describe the company – the elevator pitch …

Aisling Foley Marketing provides B2B tech companies with the experienced international marketing resource they need to plan and implement marketing activities. These activities can include building a marketing strategy, copywriting, developing key messages and value propositions, brochures, website redesign, digital marketing, social media, PR, events and mentoring.

How are you different?

My 25+ years’ experience is pure B2B technology marketing I’ve gained my international experience through living and working in Dublin, Dubai, Brussels and London with British, Irish and USA companies. My marketing work experience covers all continents.

Why will the company do well?

Ireland is the second largest exporter of computer and IT services in the world and the growth has been phenomenal in the last 10 years. The sector now accounts for more than €50 billion of exports per year.

On my Dublin doorstep is one the largest tech hubs in Europe where my international experience is very much needed. I know exactly what to do to help tech companies market their brand and products for the least amount of money. My flexible contract terms means that tech companies can effectively pay-as-you-go; I can be a part of the team with a company email address on an ongoing basis (frequently around 6 days per month) or dip in and out as needed.

Where are you based?

I work out of my home office by the sea in Clontarf, Dublin.

When was the company launched?

The company was launched in May 2007 – making it 10 this month. I had recently returned from working in Dubai. And with the huge growth of Irish software companies, most of which without a marketing team, I spotted a gap in the market for an experienced, international B2B tech marketing consultant who could quickly understand a company and plan and implement a marketing communications strategy.

What have been your biggest wins to date?

One of my first clients was Macalla. I worked with Niall and Bryan for a few years until they were acquired by Roamware, and for another year with Roamware (now Mobileum). Acquisition has happened with a few clients in fact, and can be one of the company’s objectives when hiring me. Another client that was recently purchased was LeanLogistics (now BluJay Solutions) where I was the European Marketing Director for 2 years. I had a company email address and represented the company at marketing events around Europe.

The last few years have been busy with new clients including Trilogy Technologies. I’ve been working with Edel and her team since the beginning of 2016.

I have mentored around 20 Enterprise Ireland start-up clients as part of its mentor programme. Additionally, I am one of EI’s select Sales and Marketing specialists on the Strategic Marketing Review initiative. The SMR is a great programme which helps companies identify and address key sales and marketing areas that could inhibit growth.

Over the last 10 years, I’ve worked with more than 35 B2B tech companies – almost all technology companies and 90% software.

What type of people (market segment) are you trying to attract to your service?

Really, it’s any B2B tech company that doesn’t have an experienced marketing team (some of the companies I work with do have junior marketing people), and needs help without the overhead.

What are you long term plans for your product / company?

I love doing what I’m doing so my long term plan is to continue doing what I’m doing!

What are your favourite tech gadgets?

I love my iPad. Books and movies all in one little gadget. It goes everywhere with me.

How do people get in touch with you?

My website is www.aislingfoley.com  or I can be contacted on 087 918 2986 or email me [email protected]

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If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking