Describe the company – the elevator pitch …
8Stem is a mobile remix platform and app. It allows anyone with a phone to pull a song apart, remix it, and share on social media. The company is co-founded by Sub Pop’s Bruce Pavitt.
How are you different?
8Stem is a hybrid technology company and record label. We release interactive music – allowing users to pull a song apart and remix with different sounds. By participating in the creative process, fans develop a deeper connection with the original artist.
Why will the company / product do well?
Bruce built Sub Pop’s success on breaking down barriers between fans and artists. Engaged fans feel personally connected to the artists they follow – creating a more satisfying music experience and loyal fanbase. Plus, remix culture is blowing up! Seriously, just search for “(insert favorite artist here) remix” on YouTube.
— 8Stem (@8stem) March 10, 2017
Where are you based?
The official corporate headquarters are in Seattle, Washington USA, aka Sub Pop Rock City. We also spend a lot of time on Orcas Island, a remote island 2 hours and a ferry ride north of Seattle.
When was the company launched?
We officially incorporated in September of 2015. Although Adam and Bruce have been talking about the future of the music business for the better part of a decade. It wasn’t until Adam developed the 8Stem prototype in 2014 that they decided to make a business out of it.
What have been your biggest wins to date?
We’ve been blessed with a lot of good karma that’s enabled us to get to this point. A big win for sure was getting our ace CTO, Mark, to join us. Plus our supremely talented UI/UX guy, Phillip. We’ve signed some incredible artists like Anomie Belle, Romaro Franceswa, and Kim Thayil – the first two are set to blow up in 2017 and Kim is obviously the guitarist in Soundgarden. We’ll be playing a prominent role in the Upstream music festival coming up in Seattle, and of course speaking at the Totem Summit at Whistler. But I would say our biggest win so far is the technology. The UI and performance of the app is totally dialed. The reaction we get from people is one of amazement and awe.
What type of people (market segment) are you trying to attract to your product?
All music fans, of course! But specifically, fans that crave more participation. This includes young kids interested in music creation. Also, millennials looking to personalize their music and connect with artists and peers.
— 8Stem (@8stem) March 9, 2017
Tell us about your team?
8Stem was founded by Adam Farish, a long-time musician/producer/technologist, and Bruce Pavitt, founder of Sub Pop records. Also on the team are CTO, Mark Puckett, former senior software engineer at Zulily; Phillip Van Royen, the first design hire at Amazon; and Phil Weatherill, one of the first employees at Sub Pop, and a veteran record label and advertising guy. We have some really talented freelance developers that we’ve been working with, too.
What are your long term plans for your product / company?
We’d like to see 8Stem and interactive music become a new standard. For artists, it’s another checkbox – Upload album to streaming, check. Release single to radio, check. Release track on 8Stem for fans to remix, check. We would also like to see more participation and engagement from the world’s music community. We envision an artist releasing a track in the US that starts a reaction: a kid in New Zealand remixing it; a producer in Germany uploading stems; a fan in Brazil commenting; and so on… Before you know it, world peace!
What are your favourite tech gadgets?
You’re talking to the yin and yang of tech personalities. Bruce: Fat subwoofer. Adam: iPhone, Prius, electric guitar, Ableton Live, and a whole host of electronic instruments in the studio.
What tech gadgets do you wish you could use to help you?
Bruce: Burning Man app.
Adam: Time machine.
Anything else you’d like to add / we should have asked?
We are an artist-centric company. Our artists own all their content on 8Stem, and earn royalties from the crowd-sourced remixes we enable. We see 8Stem as a tool that helps artists thrive outside the major label system. Also, have you downloaded the app? Playing around with it, and making a remix, will give you a much better understanding of what we’re doing.
How do people get in touch with you?
App Store – http://apple.co/2dZ8QdG
Blog – http://blog.8stem.com/
Website – https://8stem.com/