By @SimonCocking

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AdRoll are a rapidly expanding Silicon Valley company with a growing Dublin branch. In Dublin along in 2014 they have already expanded their office twice and expanded to 100 people already, with plans to continue expanding into 2015 too. Below is an outline of what AdRoll does, and it’s new partnership with the Apple iAd Workbench. Coming soon too, an interview with Patrick Mee, their Irish VP of Engineering for AdRoll. 

AdRoll, the world’s most widely adopted retargeting platform, today announced integration with Apple’s new iAd Workbench API. This announcement introduces the ability to buy programmatically through iAd Workbench, and enables AdRoll customers to serve relevant, personalized ad campaigns across iOS devices within premium in-app inventory. AdRoll brings its powerful machine-learning technology to iAd and supports Apple’s expansion into programmatic advertising channels.

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AdRoll is one of the first companies to integrate with Apple’s new iAd Workbench API. AdRoll customers will be able to run high-performance campaigns using Apple’s proprietary, privacy minded customer data sets gleaned from iTunes. Via this integration, advertisers will be able to create and update campaigns, retrieve analytics and manage bids across iAd directly through AdRoll’s platform. This will also enhance AdRoll’s existing cross-device retargeting, mobile web retargeting, and mobile app user acquisition and re-engagement capabilities, extending AdRoll’s holistic approach to mobile advertising.

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“AdRoll has a long history of being first to market with new inventory sources and innovative functionality. We’re excited to bring the power, precision and scale of programmatic buying to a high-quality, in-demand inventory source,” said AdRoll President and CMO Adam Berke. “AdRoll is committed to bringing developers and advertisers of all sizes cross-device solutions for a world gone mobile.”

AdRoll is the world’s most widely used retargeting platform, with over 15,000 active advertisers worldwide. The AdRoll platform helps businesses in every industry use their customer data to execute high performance campaigns across platforms and devices. AdRoll provides unmatched transparency and reach across the largest ad inventory sources, including Google, Facebook, Twitter, mobile and the web. The company has offices in Dublin, London and Australia and is backed by leading investors such as Foundation Capital, Institutional Venture Partners, Northgate Capital, GlenMede, Accel Partners, Merus Capital and Peter Thiel.

AdRoll and iAd:

What is iAd?

  • iAd is Apple’s mobile advertising platform. Previously it has been a closed platform, and with this relaunch, they are opening up the platform to 3rd party ad tech companies like AdRoll.

Which countries is iAd available in?

  • iAd has global reach and scale. Pretty much every country we operate in, iAd has inventory.

Why is iAd a big deal?

  • The most valuable company in the world is making a huge investment in mobile programmatic advertising.
  • As a result of this integration, AdRoll is the only company that currently has partnerships and integrations with the big four in mobile advertising: Facebook, Google, Twitter, and now Apple.

Exclusive Irish Tech News interview with Patrick Mee, Vice President of Engineering, coming up soon.

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Patrick joined AdRoll last month as Vice President of Engineering across the company. Mee is Irish, from Dublin, but he has held leadership roles in Silicon Valley for 20 years. He will be responsible for managing the company’s rapidly growing engineering staff which has quintupled in size over the last year and joins AdRoll from Inadco, where he oversaw the ad tech company’s engineering team. Prior to Inadco, he started his career at Apple and most recently served as VP of Engineering of Ning.