By @SimonCocking. Interesting interview with Max Doelle is CEO at Kazendi. He works to inspire companies towards better customer engagement via the disruptive innovation made possible by HoloLens and Mixed Reality. An Imperial College London graduate, he is building a growing team at Kazendi, bringing holographic applications and experiences to a commercial audience. 

ARVR Innovate returns to Dublin, May 11th

1 min pitch for what you are doing now?

As we’re a Mixed Reality studio, we work with different clients all the time. Right now, for instance, we have been finishing a large infrastructure project with Highways England. We are also working with a very well-respected brand in the luxury sector to create an immersive Mixed Reality experience, and we have just begun to work with a company in the construction industry. It’s great to be exploring the potential of HoloLens in lots of different industries. We’re keeping busy.

What are your plans for 2017?

Our industry is growing at an incredible pace with more and more companies looking to incorporate Mixed Reality technology into their working practices. We are already engaged to create a number of different projects that will roll out throughout the year as part of our aim to continue being Europe’s leading HoloLens studio.

We are also keen to keep evolving as a company and staying mindful of the kind of culture we want to have and preserve. While we are expanding with new team members, it is important not to lose the feel that makes Kazendi so special.

What will you be talking about at this event? 

We will be introducing HoloLens and Mixed Reality, showing off what it can do and its application for business. We understand that this is an emerging technology and not everyone is fully aware of its potential yet, so we hope to make a big impression and inspire some innovative thinking.

What inspired you to attend it?

ARVR innovate is one of Europe’s top conferences on Augmented, Virtual and now Mixed Reality and has been consistently at the forefront of industry trends so it is certainly on our radar. We were asked to partner with our colleagues at Liverpool Victoria Insurance and give a talk so we jumped at the opportunity to discuss Mixed Reality at such a well-known event.

Dublin too is fast becoming one of Europe’s tech capitals with some big brand names taking up residence, so it is great to be here and be a part of it all. It is very important to us to have a global eye on innovation, and so we ensure we don’t stay in the London bubble. This year, we have already been to San Franscisco, Paris, Berlin, Quebec and Helisinki. We are of course always keeping an eye on events in the Maldives!

How was 2016, what worked well, what didn’t move as quickly as you would have liked?

For us, 2016 was the year of the HoloLens. We had made the decision to transition exclusively to a Mixed Reality studio and got our hands on the first developer kits so it was a year of transformation really. It’s amazing how much we have achieved and grown as a company in the last 12 months.
Which influencers and websites do you follow to keep up to date with the latest developments?
As I say, our industry is incredibly fast paced and keeping ahead of the curve is a must. A lot of our development communication comes from developers themselves rather than via many mainstream sources.
Microsoft itself is pretty good at sharing news through its blog and newsletters while places like the Next Web are useful for keeping an eye on global Mixed Reality news.

How can people find out more about what you are working on?

A lot of the projects we work on take place behind closed doors until they are rolled out. However we have an active marketing department so our latest news can always be found on our @Kazendi Twitter feed as well as at our blog via the Kazendi.com website.

Anything else you’d like to add / we should have asked?

We’re looking forward to AR/VR Innovate, and hopefully meeting people who are as passionate about HoloLens as we are.


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